10 Random Reasons Why Cloud Computing Will Succeed

At the beginning of the year many research analysts predicted that 2012 would be the year that cloud computing adoption became mainstream.

They said that about 2011 but there seems to be a growing maturity in the cloud market, a collective letting out of pent up breath from the pro cloud lobby that there appears to be a legitimacy about the emerging cloud services. As an experiment I set myself a five minute target to list ten reasons who I felt cloud computing will succeed – a sort of unstructured brainstorming session. This is what came out.

1. Cost savings – too many to list

2. Flexible working – attractive to staff

3. Enhanced recruitment of talent for remote working – they don’t have to live in the hood!

4. Improved collaborative practices – better communication with staff and clients

5. Increase efficiencies – too many to list

6. Security – you don’t have to worry about backing up

7. Disaster recovery – a falling meteorite destroys your empty HQ – big deal

8. Broadens target customer base – the world is your oyster

9. Greater choice of services and providers – bespoke cloud services available

10. It’s fun – well, hell, I think it is

Kevin Tea is a journalist and marketing communications professional who has worked for some of the leading blue chip companies in the UK and Europe. In the 1990s he became interested in how emerging Internet-based technologies could change the way that people worked and became an administrator on the Telework Europa Forum on CompuServe. With other colleagues he took part in a four year European Commission sponsored project to look at the way that the Internet could benefit remote communities. His blog is a resource for SMEs who want to use cloud computing and Web 2.0 technologies.