Having a website that is both user friendly and aesthetically appealing is great for any business, but it is critical for an e-commerce store. They rely on the website to conduct transactions, bring in new customers, and more. When your website is your business store front, you need to ensure that it is the best website it can be. The following tips can help you enhance your website with an eye toward improving your business.
1. Get Help From Professionals
If you’re not a web designer, and most e-commerce professionals are not, you need to obtain the services of a professional or another business that can help you put together a solid website. Sites like BigCommerce, Wix, Squarespace and Shopify are a great places to start. There are also plenty of online resources that you can look for to help you convert your website over to a working, attractive, and efficient store.
2. Optimise For Multiple Platforms
If you want a savvy website, you need to make sure that your site is optimised for multiple devices. It isn’t enough for your website to be optimised for the desktop, it has to be optimised for mobile too. Whatever platform you choose to build your website make sure to ask the support team if the website is mobile friendly before you make the purchase.
How well does your website look? Creating an aesthetically pleasing website is important for attracting potential customers to look deeper into your site. Try to strike an attractive balance between image and text on your website. It is also important that your website is easy to navigate and provides a great user experience. One way to test this is by gathering a group of your friends and having them navigate your website. Once they have finished browsing your website, ask them to provide you with some feedback on areas that could use improvement.
4. Clutter Free
Some businesses over-stuff their websites with too much text and too many images. It’s best not to clutter your website or it can be difficult for customers to sift through. Get rid of website inclusions that are not integral to your site and its products.
Making sure that your website is easy for customers to navigate is extremely important. Typically, if a customer is frustrated while browsing your site they will decide to shop somewhere else and you will end up losing money.
Adding fresh content to your website helps you provide your customers with valuable information about your products or services. Taking the time to write unique product descriptions will pay off in the long run. Not only is this good practice but the search engines favour websites with unique product descriptions.
7. Search Engine Optimisation
Building a keyword and landing page strategy is vital. If you are not sure how to do this either, hire a reliable SEO company or visit Moz to learn more about search engine optimisation.
8. Socially Connected
You need to ensure that your e-commerce site is connected to your social media profiles so you can drive traffic to your website. If you are not connected to sites like Twitter and Facebook, you are ignoring a valuable opportunity to connect to customers.
9. Avoid Excess Flash & Images
Flash and images may take too long to load. Many customers don’t have the patience or desire to wait for your website and its pages to load. If your load times are too long, try to eliminate all but essential imagery from you website. Page load speed is also an important factor when it comes to search engine optimisation. Google and other search engines favour websites with faster load times.
10. Emphasise Customer Service
A website that emphasises its strong customer service platform is apt to appeal to customers who are considering making a purchase. If your contact information is difficult to find, customers may be less inclined to trust your site.
By following these tips, you can ensure that your website will enhance your business. The better you website looks and functions, the more it will support your business goals.