11 Ways E-commerce Can Improve Your Business Online

Online Shopping

E-commerce development doesn’t need to be expensive or time-consuming as there are a number of simple ways in which you can improve upon your current offering. In fact, some key improvements can be made in as little as two minutes, and I’ve got some handy little additions for your website below.

1. Customer Service

If you offer impeccable customer service, this will keep customers coming back for more. Simple things such as free shipping, gifts after a purchase or voucher codes are ideal. Deal with any queries or problems quickly and effectively too.

2. SEO

It goes without saying that having a website that is search engine optimised is a must, so seek out the best keywords for your products/services and implement these across your website which an e-commerce agency can assist you with this.

3. Mobile Friendly

Your website needs to be accessible to everyone who is using it and all websites now need to be mobile optimised. Ensure that your website adapts to all types of mobile and tablet devices as well as desktop screens. O’Neill Clothing are a great example, illustrating how this increases conversions. The firm saw a 65.71% increase in conversions when it made its website mobile responsive.

4. Proofread

When you’re producing content for your website, spelling mistakes or mistakes in the design can happen. Take some time to carefully look through your website to identify any of these mistakes and have them rectified. Try to use the website as your customers would. This allows you to see where things might not come across as intended.

5. Identify With Your Audience

In order to optimise your website and to make sure that you’re providing the best user experience for your potential customers, you need to be able to identify with them. Look at what type of customer is coming to your website and compare this with the type of customer you want to attract. Then target your e-commerce development activities based upon this input.

6. Content

Always keep your content up to date and relevant for your customers. Make sure that the content your customers might need, e.g. how-to blogs or technical guides is easily accessible for them. It’s important that they can find what they’re looking for within a couple of clicks; otherwise, they are likely to go elsewhere to find it.

7. Free Shipping

If you can, this is a great way to entice customers to use your website. Studies indicate that customers now look predominantly for websites where they don’t have to pay for shipping. While this will see you giving away some of your profit margin, it should lead to an increase in sales. Forrester Research indicates that if a company offers free two to three-day shipping, 75% of customers will buy from them instead of a rival firm which doesn’t offer free shipping.

8. Phone Number

You need to be easily accessible, and having a phone number is one of the ways in which customers can get in touch with you with ease. List your opening hours alongside the number so that customers know exactly when they can contact you and, if possible, offer a free-to-call telephone number too. You could even try adding a ‘Call Back Request’ feature where you call them at a time that is most convenient for them.

9. Live Chat

This is just as important as having a phone number; some customers will prefer to chat to you online instead of talking to you on the phone. It’s also a great way for them to quickly ask a question while they’re looking at a product, thus helping them to get their answer in next-to-no-time and for you to get the sale quickly. A study by BoldChat revealed that 31% of customers were more likely to purchase a product from a website following a live chat (in both the UK and the US).

10. Remove Products That Aren’t Selling

If you have some products that have been sat around on your website for ages and aren’t selling – remove them. Have a sale and get rid of products that are seasonal; which have a sell-by date; which have been succeeded by another model; or which simply haven’t sold in over a month. This helps to keep your product lines looking fresh, up to date and intriguing.

11. Cross-sell

Utilise a feature on your website that puts other products in front of customers while they are looking at specified items. Features such as ‘Customers have also been looking at these’ or ‘You might also like’ are great ways of getting other products in front of your customers, especially if they tie into the same category.

As you can see, it really doesn’t have to be difficult to enhance the sales volume that your website is generating.

Emma Newbury

Emma Newbury is a Content Marketing Executive at Yoma providing quality content marketing strategies to leading UK clients and brands. Yoma provide a full range of services from digital marketing to e-commerce which means our clients will never have to worry about brand consistency. We formulate a strategy that will put clients on the first page of Google which increases clients search traffic and PPC which improves their online marketing and sales.