It’s time for our penultimate entry in the 12 days of (email marketing) Christmas series! Today, we’ll be going over subject lines, targeting and the importance of making the most of every opportunity that comes up.
Before we get started, you might want to look at the previous posts here:
On the seventh day of Christmas, my email marketer said to me: “Nail that subject line”
If it’s difficult to stand out during other months of the year, December sees recipients confronted by an inbox full of noisy messages all jostling for attention. You can be sure that most of these will be offering the same seasonal discounts or free shopping promotions, making it doubly hard to stand out. With this in mind, it’s twice as important to use every tool in your arsenal to pick the most effective subject line possible. Split test different configurations and try to think outside the box to give your message the best chance of being read. Really think about what’s important to your readers at this time of year.
On the eighth day of Christmas, my email marketer said to me: “Stay on target…”
So once you’ve got the perfect subject line and have grabbed your recipient’s attention, it’s important you don’t ruin all that hard work with a message that is completely irrelevant to them. Of course, this is important to remember all year round but, in the raised stress of last minute Christmas shopping and pressures, the last thing you want to do is waste anyone’s time. If there was ever an excuse to up the accuracy of your targeting strategies, the Christmas rush is it! A little time spent here will separate the good from the bad this Christmas and stand your sending strategy in good stead for the year ahead.
On the ninth day of Christmas, my email marketer said to me: “Make the most of it!”
Every single email is an important touch point with your customer. For example, if you are sending an e-card, get it professionally designed and think about including a call to action. Think about how you can intelligently add value and make everyone happy. Delight your reader and you’ll get the most from your Christmas email outreach.
I’ll be back soon with the last batch of Christmas email marketing tips soon – stay tuned!