14 Top Tips For Video Communications In 2014

Video Conferencing

Business people are increasingly interested in using video conferencing and demand is growing because it saves time and money. But until very recently, it has been expensive, hard to access and deploy, and difficult to use without specialist technical knowledge. With the arrival of new online services, video conferencing is now easier and more economical. Below are some pointers for businesses who would like to improve their video communications in 2014.

1. Save Time & Make It Virtual

Why travel when you can have a face-to-face meeting with not just one, but multiple colleagues or clients without ever leaving your desk? The quality available from today’s video conferencing solutions ensures that both sound and video are in-synch and in HD resolution.

2. Bring Remote Workers Back Into The Office

Our workforce is increasingly becoming remote from the central office, with employees or contract staff working from another location, not even necessarily in the same country. If you pick the right kind of video communications package, you won’t be charged any extra for keeping your video link ‘open’ so that remote workers are virtually connected to everyone else in the team. It improves not only staff morale, but productivity too.

3. Avoid ‘Bill Shock’ & Pay A Flat Fee

Know how much you are paying every month regardless of how many video conferences you host or take part in. Monthly subscription services guard against ‘bill shock’, the familiar sinking feeling after receiving an unexpectedly high bill, and you are free to connect by video conference 24/7 if you want to.

4. Share Big Data & Collaborate

Sharing presentations, sales reports, product development roadmaps, or even just Word files via a stable high quality video link enables easier collaboration, leading to faster completion of projects and an increase in productivity.

5. Gather Your Team On A Regular Basis

From across the building to across the world, your team can be brought together seamlessly from multiple locations for a regular meeting. Online video comms are available from tablets and smartphones now, as well as desktop PC’s and traditional video conferencing room systems, no one needs to miss out and the cost of using video rather than audio could be considerably less.

6. Cross Borders Across The Globe

Geographical location is not a barrier. As long as you have an Internet connection, an online video conferencing service is accessible from a simple web link. Even poor, slow connections can be overcome enabling virtually face-to-face connections to be made from every corner of the globe.

7. Unreliable Connections A Thing Of The Past

Good quality online video communications are built on proven technology with a unique architecture. This enables low latency calls, resulting in synchronised audio and video in even the most remote locations.

8. Face-To-Face From Any Device, Any Time

You can video conference at your desk, on the bus, even in the bath if you want to. Access is through the Internet, which means that you can join a conference from your iPhone or tablet just as easily as joining from your laptop or desktop.

9. Improve Communication In Your Organisation

Where could your company benefit from instant, but face to face contact? In human resources perhaps, or between marketing and sales? Internal conferencing is very easy and brings different departments together more effectively.

10. Cut Out The IT Middleman

No more relying on the IT manager to connect the cables with the screen and make sure the hardware is compatible with the software. By communicating online the hard work has already been done and you simply click on the web link and you are in your conference.

11. Instant Video Without Heavy Upfront Costs

All you need to get started with an online service is a web camera and Internet access. There are no upfront costs and you can access it within hours.

12. Bring Expertise Directly To Your Screen

You can invite anyone to communicate with you, and this includes professional experts. This provides you with instant access to doctors, lawyers, accountants, teachers, professors and consultants wherever they happen to be located.

13. Save Money By Cutting Travel Costs

Once the main argument for video conferencing, but now, just one of 14. You do save money, not just on the costs of travel, but also on the time it takes to get from A to B and back again. Still an important consideration.

14. Wear What You Like

Within reason of course. Just make sure your camera is carefully angled!

Ian Vickerage

Ian Vickerage is Managing Director of Imago Group, the largest specialist distributor of video communications products in Europe. He established the company in 1991, and it now has subsidiaries in France, Belgium, Holland, China, South Africa and Spain. Ian’s philosophy has always been to market the functionality of video communications solutions and not just the products. He has been a long-term evangelist of video conferencing and recently launched VaaS-t, the subscription based online video conferencing service. Ian is based at Imago’s head office in Newbury, Berkshire.