4 Reasons Why Trust Is The Missing Ingredient In Cloud Computing

Cloud Mistrust

A world where smart devices and the human brain connect to reach a point of “transcendence” may still be a far-off dream. However, society is getting closer to a world where all information is stored digitally in the cloud. While today’s cloud infrastructure is still in its infancy, the technological hurdles to move information entirely to the cloud remain achievable – both from a hardware and software perspective. The biggest obstacle is the lack of trust people have in the cloud.

In this article I’ve outlined four ways cloud providers can help educate their customers and develop a stronger sense of trust towards using cloud solutions:

1. Creation Of Global Laws

The European railway system moves guests from one country to another and is governed by a multitude of EU directives that ensure these pathways use the same voltage, signalling systems and standard rail track sizes. A similar approach should be used for the cloud. Currently, every country has its own rules for cloud privacy and data transport.

The “Cloud for Europe” initiative aims to change that. It helps form EU guidelines on how the cloud should be governed. For example, what happens to users’ data if cloud companies go bankrupt? If the EU can establish these guidelines for safe and secure data transport, they could become a global role model and increase trust in the cloud.

2. Increased Transparency

Communication is another key step in earning trust. It’s important to be transparent with users and partners regarding how data is secured. For example, publishing whitepapers, writing blogs and guides or reaching out to the press concerning specific tactics used to keep data secure are good ways increasing trust from the general public towards cloud-based services. Openness goes a long way in trust-building. This isn’t just something for the more curious and doubtful users; it’s a repository for the press too.

3. More Accountability

In addition to being transparent, it’s important to establish accountability within the company to ensure that security and privacy issues can be investigated in a timely and detailed manner. Since most customers, especially private consumers, have few legal options against big cloud providers, they must have the tools to control, or erase, their data if need be.

4. Become A Thought Leader

Most cloud users are not aware of the possible risks in storing personal data online. Become a thought leader in the industry by providing consumers valuable knowledge about best practices. Reach potential customers by creating eBooks, newsletters or blog posts on topics relating to cloud data storage. Being seen as a thought leader in the industry will increase consumer trust and loyalty.

These challenges in cloud computing are not new to the IT industry, but solving them requires big data providers and companies to work hand-in-hand in order to establish increased transparency, accountability and trust in the industry.

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Charly Lippoth is Vice President Business Development EMEA, Nero AG, and has 14 years of experience in the fast-paced consumer software and technology environment, with an outstanding track record in global sales and in the development of software products.