4G Is More Relevant To Business Than Consumers

As the UK stands on the cusp of the next revolution in mobile connectivity, 4G will bring more immediate benefits to businesses than to consumers. With a major mobile network recently announcing that it will begin rollout of 4G services this year and the latest mobile device releases boasting LTE/4G connectivity, the media has concentrated almost exclusively on what superfast mobile internet will bring to consumers.

Patchy coverage and short battery life means that 4G may not prove the immediate boon that many are hoping for, and that 4G is instead more relevant to businesses in the short term. The UK has been lagging behind other major economies in rolling out 4G, so it is no surprise that there is a lot of excitement being generated about the initial rollout by EE, as well as the coming auction of the rest of the spectrum.

However, 4G on consumer mobile devices is a bit of a red herring – at least until battery life improves. As the New York Times recently pointed out, 4G absolutely kills mobile batteries: a combination of the increased processing power required for data-intensive communications, and the need to switch between 4G and 3G networks in areas of patchy coverage.

Until this issue is resolved, 4G will be most relevant to businesses, not consumers. Businesses will be able to use a 4G enabled router to access cheap, fast and effective backup connectivity in the event of any disruption to their main network. Rather than invest in redundant physical networks, businesses will instead be able to connect via a superfast mobile connection.

The implications for businesses could be immediate, by enabling them to switch seamlessly to a service delivered over the mobile spectrum at a fraction of the cost of a redundant cable connection, making it especially attractive to smaller businesses. And because this would predominantly involve mains powered devices, the issue of battery life doesn’t arise.

Some Web hosting companies already provides a similar service over a high performance 3G network, aimed at businesses that depend on ‘always-on’ connectivity such as retailers. These 3G services are based on private networking technology which keeps data within an organisation’s firewall, removing the need for virtual private network technology to encrypt data on the public internet, constraining bandwidth and data flows.

I’m looking forward as much as anyone to getting broadband-level speeds on my mobile devices. In the short-term, I expect that 4G will be a curious novelty for consumers, enabling them to claim a bit of one-upmanship over their friends. However if service providers partner with mobile network operators, then the benefits for businesses will be real and immediate.

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Michel Robert is an expert in business development and marketing with particular expertise in the IT solutions sector. He has worked in senior roles across Europe and the US and has more than seven years’ experience in the IT industry. Before joining Claranet UK, Michel was the Solution Director at Dimension Data, a global IT services and solution provider. Michel was responsible for the business development and marketing of Dimension Data’s technology solutions portfolio across Europe, and had particular success in growing the company’s presence in the UK. Michel has also worked in senior consulting and marketing positions for Forward in London (now part of WPP Group), a contract publishing company specialising in direct customer communications, and The Rouse Company, a North American property development company. Michel joined Claranet UK as Managing Director in July 2007, where he uses his experience to drive the development of Claranet's business IT services and solutions offering in the UK.