Whether we like it or not, Social Media is here to stay. With the likes of Facebook, Twitter and Google+, Social media is all around us.
Merriam-Webster defines a myth as “a usually traditional story of ostensibly historical events that serves to unfold part of the world view of a people or explain a practice, belief, or natural phenomenon.”
Like common society, social media has it’s fair share of myths. Here is a list for you to consider. This list will clear up some of the Social Media Myths floating about.
1. You have to be on every social media network
There are so many different types of social media sites. Facebook, Twitter, Google+, are not the only social media site, but they are perhaps the more famous. Don’t try and be on every social media network known to man. It’s not the number of social networks you’re on that matters, it’s how effectively you use them that’s important.
2. Social media will replace your website
While social media has it place in the grand scheme of things, nothing can replace your website. Search engines are driven by fresh quality content. While your social network profile might be great, and you might have some awesome discussions, nothing quite compares to the unique content on your site.
3. Social media will replace Face-to-Face networking
Too many people are hiding behind the social media veil and think that this will work. People always have and always will prefer face-to-face communication over all other forms of communication. It’s in our DNA. Social networking is advantageous but it will not replace human interaction.
4. Your business does not need Social Media
This might sound true. Many have said that their type of business does not warrant social media interaction. Well here are a few things to consider.
- Does your business need to generate new Leads?
- Does your business need to generate Traffic?
- Does your business need to Build your brand?
- Does your business need to Strengthen your SEO efforts?
- Does your business need to Provide customer support?
- Does your business need to give your customers a platform to give Feedback and Suggestions in real-time?
If you have answered yes to any of these, your business needs Social Media.
5. Anyone can succeed at social media
This is perhaps the hardest pill to swallow. But not everyone has the aptitude for social media. Just like not everyone can be a doctor. Not everyone is good at Soccer, Baseball, Rugby, or what ever sport. Not everyone can be a Bio-Chemist. The same applies to social media. While the experts make it look easy, to most of us it is hard arduous work. Not everybody has what it takes mentally, physically or psychologically to succeed with social media. That’s a fact of life.
To sum up, we see that social media is viable, it is perhaps a necessity to business. Done right it will improve your bottom line, increase your traffic and build your brand. How are you using social media today? Leave us a comment below.