5 Companies Doing Great Things In The Cloud

Cloud Computing

These 5 short stories from the cloud show how platforms are maturing and illustrate that despite all the talk about virtualisation and mobility there is still good old fashioned hard-wired physical infrastructure behind it all.

1. GoGrid – old hand from the valley now in Europe

GoGrid has recently announced its first European cloud infrastructure services, provided from an Equinix colocation facility in Amsterdam. Its name might not be that well known in Europe, but GoGrid comes with pedigree. It was founded in 2000 in San Francisco and claims to have become the “number one dedicated hosted service provider” to the Silicon Valley elite.

Through the experience learned over 12 years as a managed hosting provider, it has built its own “Cloud Infrastructure Stack”, an infrastructure as a service (IaaS) platform which enables the delivery of hybrid hosting services; clouds that consist of discrete physical infrastructure and public cloud resources all managed through a “single pane of glass” interface. But, why bother with your own infrastructure?

2. CloudBees – taking platform-as-as-service (PaaS) to a new level

Getting someone to build your organisation a private cloud from scratch is one approach. But, how about turning existing data centre infrastructure in to a private cloud and making it easy to extend by adding on-demand resources from established IaaS providers. CloudBees AnyCloud aims to do just that.

It was founded a little under two years ago by a team of IT industry veterans including CEO Sacha Labourey (ex: Red Hat/JBoss). AnyCloud is a Java based PaaS offering that is layered over existing infrastructure; either that already owned by a given organisation or other IaaS offerings such as Amazon EC2, Rackspace Cloud Servers or any other local IaaS provider. Once set up CloudBees undertakes to manage it all for you. And if you are UK based that local IaaS provider could be Attenda….

3. Attenda – local UK provider ups the ante

Attenda’s IaaS offering, known as Attenda RTI, is sold alongside dedicated managed hosting services all based in the UK. In that much Attenda looks like any other respected cloud services provider, but it has added a business focussed professional services overlay. Attenda has observed (as has Quocirca), that line-of-business managers are increasingly involved in the decision to purchase cloud based services. This is particularly true in the mid-market where Attenda is focussed.

Mid-market managers know they need applications, but are not so sure they need to worry about the infrastructure to run them on. So, Attenda has launched a new initiative it is calling “Business Critical IT” that combines a structured business engagement methodology with recommendations for supporting infrastructure and services. Attends says this addresses the need to focus on business outcomes rather than technology ones; Quocirca would not argue with that as an objective. But ultimately someone has to run infrastructure…..

4. City Lifeline – baked into the heart of London

The big co-location and managed hosting providers are always keen to show off their state of the art, usually purpose built data centres on sprawling out of town trading estates for example in Slough and the London Docklands. But, just as impressive is to see how, in order to deliver the low latency and physical proximity required by financial services organisations in the City of London; City Lifeline has squeezed in 28 thousand square feet of data centre space in Hackney, just a stone’s throw away from its key customers.

This is no purpose built facility but an older building that has been adapted; finding and paying for appropriate space in such a central location would be prohibitive. Proximity allows City Lifeline to charge about a 30% premium over that of out of town providers. However, despite these seeming limitations it still expanding on the current site by building over its small back yard.

It is not just the difficulty of finding suitable locations in the City that keep it where it is. City Lifeline is hard wired in to the heart of London; the data centre sits right on the backbones of 22 internet and voice carriers, for all of which City Lifeline hosts points of presence. Actual cables may never go away, but you can reduce the number…

5. Xsigo Systems eliminates miles of cables

Observe the rows of cabinets in most data centres and you will see thousands of Ethernet cables linking the individual rack units to each other and to top of rack switches and each cabinet to end of row switches. All these cables are linking servers with the infrastructure they rely on; storage, load balancers, network routers, security appliances and so on. Now it is possible to eliminate many of these cables with the Xsigo Server Fabric. It uses up to 40GB Infiniband cables to connect each server and each peripheral device to a Xsigo fabric appliance which takes up two or four RUs and acts as a broker between all the various bits of hardware.

Furthermore this means that once implemented, the Xsigo appliances see and collect all data centre traffic and can act as a feed to performance monitoring tools. This has led to the vendor’s latest announcement of the “Xsigo Performance Manager”. Eliminating so many cables saves money and space, but also increases performance as its customers seem happy to testify.

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Bob Tarzey joined Quocirca in 2002. His main area of coverage is route to market for ITC vendors, but he also has an additional focus on IT security, network computing, systems management and managed services. Bob has extensive knowledge of the IT industry. Prior to joining Quocirca in he spent 16 years working for US technology vendors including DEC (now HP), Sybase, Gupta, Merant (now Serena), eGain and webMethods (now Software AG). Bob has a BSc in Geology from Manchester University and PhD in Geochemistry from Leicester University.