When it comes to promoting your business there are some cost effective options, so even if you have a smaller budget there are still things you can do to help raise brand awareness. Take a look at some ideas below to help you promote your business and raise your profile within your industry.
1. Social Media
Social media is one of the most effective ways to promote your business and can help to reach out to customers quickly. You want to make sure you’re using the right platform to target the right people so consider where your audience is spending their time and make sure you utilise that platform. You can also use multiple tools, such as Hootsuite to help schedule and report on social activity so you can see what’s working and gather some feedback. Also engaging with your audience consistently online is a great way to improve your online presence and promote yourself. The key when it comes to online activity is making sure you have a consistent tone of voice, you’re putting out content regularly and you’re engaging with others.
Old fashioned networking. It still pays to make sure you’re getting your brands name out there by attending seminars, conferences or industry events. Make sure you take along some contact information; business cards are still a great thing to have on you especially when you’re in a room full of people all networking. It also still pays to give away branded products for your company these could be in the form of pens, notebooks, branded keyrings, USB sticks or you could get more creative and make something a little different such as balloons or t-shirts. Sometimes going back to basics with marketing can pay off. This is also a great opportunity to meet people in the local area, make new connections and raise your profile within your industry.
3. Contribute To Local Publications
If it’s free and effective PR you need, then contributing articles to local or industry publications could be a great way to do this. This helps you to increase brand awareness, drive some traffic back to your site and build a relationship with the publication which could come in handy for the future. If you are an expert in your industry then this is a great opportunity to contribute some knowledge and showcase your expertise to a wider audience.
4. Get Creative
Just because your budget is small, doesn’t mean all your ideas must be too. Get creative when it comes to your marketing campaigns and consider thinking outside the box a little. Some of the most successful PR campaigns are sometimes the simplest. Make the most of the brains in your office too by trying to get lots of ideas together, you can often find some great ideas amongst your peers.
5. Make The Most Of Existing Relationships
Whether this is with clients, customers or other industry experts, contact them and see if they might be interested in working together in any capacity. This could be through helping with promotion or exposure but making sure you make the most of your networking efforts and contacts can really help. If you to return the favour or assistance in some way, you might find your contacts are more willing to assist.