Starting a successful e-commerce business is no easy feat. Everyone makes mistakes and learns valuable lessons, but that doesn’t mean you need to make the mistakes yourself to learn and grow. You can learn from other people’s mistakes and avoid making them yourself.
Most people who are looking to start an e-commerce business understand that they need the basics, such as good product descriptions, plenty of product images in good quality, a checkout process without any faults, and of course, keeping up-to-date with e-commerce trends, but there are still a few mistakes that I see being made time-and-time again within the e-commerce sector, and I’m going to list those below to help you avoid them with your business!
1. A Generic ‘About Us’ Page
A lot of e-commerce store owners underestimate the importance of their About Us page and end up putting some generic text which gives little to no insight into the company and who works behind the scenes. If you check your analytics stats for your website, you’ll probably notice your About Us page in the top 5 pages of your website – this tells you that people want to know about who they are buying from. Your About Us page should include the background of your business, how did it get started, who started it, and why? If you offer a unique product, then how is it made, what’s the story behind it? You should also include your contact and location details on your About Us, if you have an office, factories, physical stores, then you should list all of those locations on your About Us page too, and include pictures, or videos so people can get some insight into your business and see for themselves what it’s like.
2. Being Dependent On Paid Ads
Although paid ads can be an instant and effective way of driving traffic and sales to your e-commerce store, you should not rely on them alone. Investing time and money into other forms of marketing, such as SEO, will do wonders for your store in the long term. If a potential customer searches for your product or a product you sell, and they see your website listed on page 1 under the organic results and the paid ads, it gives a great boost in confidence before they have even clicked through to your store.
3. Not Using Paid Ads At-All
While you don’t want to be entirely dependent on paid ads, you shouldn’t stop using them all-together. But, make sure you diversify, don’t simply go for one service like Google AdWords. Do some research, find your target market, are they on Facebook, are they on Twitter, are they on Instagram, YouTube or Pinterest? All of these social networks offer paid advertising opportunities, and there’s nothing stopping you from using them all.
4. Lack Of Social Recognition
Having social media accounts for your business which don’t have any real activity could potentially do more damage to your business than good. If you were considering buying a product from a website, and clicked through to their social media pages, only to find nothing there – what would you think?
Make sure you stay on top of your social media game. Ask customers to write reviews for your service on Social Media, and offer them a discount on their next order in exchange for that. Use your social media account to answer questions about products, use it to post video reviews of the products you sell, anything to keep your social media profiles active and engage potential customers.
5. Not Enough Payment Methods
I come across so many businesses who only accept one form of payment, and that is usually PayPal. Don’t limit your payment methods, offer every method available to you. If somebody wants to pay by direct bank transfer, then let them, if somebody wants to pay using their debit card, then let them. By not offering multiple payment methods, you could be losing out on sales that you might otherwise have secured.
So, in conclusion, these are not the most basic mistakes to be made, but they are certainly very common among e-commerce businesses, and they can cause a lot of lost revenue. It won’t take you long to take all five of these mistakes and remove them from your business. If you found this article interesting, please share it with your friends, and if you have any questions or your own tips to add or mistakes to avoid, please do leave a comment below!