5 Megatrends To Drive Bring Your Own Cloud

Bring Your Own Cloud

Earlier I looked at the whole Bring Your Own Cloud strategy and also highlighted research from Gartner that indicated that the personal shared cloud would be the way forward.

“Many call this era the post-PC era, but it isn’t really about being ‘after’ the PC, but rather about a new style of personal computing that frees individuals to use computing in fundamentally new ways to improve multiple aspects of their work and personal lives,” said Gartner.

Several driving forces are combining to create this new era. These megatrends have roots that extend back through the past decade but are aligning in a new way. Here I look at those predicted megatrends.

1. Consumerisation — You Ain’t Seen Nothing Yet

Gartner has discussed the consumerisation of IT for the better part of a decade, and has seen the impact of it across various aspects of the corporate IT world. However, much of this has simply been a precursor to the major wave that is starting to take hold across all aspects of information technology as several key factors come together:

  • Users are more technologically savvy and have very different expectations of technology.
  • The Internet and social media have empowered and emboldened users.
  • The rise of powerful, affordable mobile devices changes the equation for users.
  • Users have become innovators.
  • Through the democratization of technology, users of all types and status within organizations can now have similar technology available to them.

2. Virtualisation — Changing How the Game Is Played

Virtualisation has improved flexibility and increased the options for how IT organizations can implement client environments. Virtualization has, to some extent, freed applications from the peculiarities of individual devices, operating systems or even processor architectures. Virtualisation provides a way to move the legacy of applications and processes developed in the PC era forward into the new emerging world. This provides low-power devices access to much-greater processing power, thus expanding their utility and increasing the reach of processor-intensive applications.

3: “App-ification” — From Applications to Apps

When the way that applications are designed, delivered and consumed by users changes, it has a dramatic impact on all other aspects of the market. These changes will have a profound impact on how applications are written and managed in corporate environments. They also raise the prospect of greater cross-platform portability as small user experience (UX) apps are used to adjust a server- or cloud-resident application to the unique characteristics of a specific device or scenario. One application can now be exposed in multiple ways and used in varying situations by the user.

4. The Ever-Available Self-Service Cloud

The advent of the cloud for servicing individual users opens a whole new level of opportunity. Every user can now have a scalable and nearly infinite set of resources available for whatever they need to do. The impacts for IT infrastructures are stunning, but when this is applied to the individual, there are some specific benefits that emerge. Users’ digital activities are far more self-directed than ever before.

Users demand to make their own choices about applications, services and content, selecting from a nearly limitless collection on the Internet. This encourages a culture of self-service that users expect in all aspects of their digital experience. Users can now store their virtual workspace or digital personality online.

5. The Mobility Shift — Wherever and Whenever You Want

Today, mobile devices combined with the cloud can fulfill most computing tasks, and any tradeoffs are outweighed in the minds of the user by the convenience and flexibility provided by the mobile devices. The emergence of more-natural user interface experiences is making mobility practical. Touch- and gesture-based user experiences, coupled with speech and contextual awareness, are enabling rich interaction with devices and a much greater level of freedom. At any point in time, and depending on the scenario, any given device will take on the role of the user’s primary device — the one at the center of the user’s constellation of devices.

Additional information is available in the Gartner report “The New PC Era: The Personal Cloud.” The report is available on Gartner’s website. The research is part of the Gartner Special Report, “Consumer Research: Personal Cloud”. The special report includes links to reports examine the impact of the personal cloud on enterprises, as well as video commentary.

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Kevin Tea is a journalist and marketing communications professional who has worked for some of the leading blue chip companies in the UK and Europe. In the 1990s he became interested in how emerging Internet-based technologies could change the way that people worked and became an administrator on the Telework Europa Forum on CompuServe. With other colleagues he took part in a four year European Commission sponsored project to look at the way that the Internet could benefit remote communities. His blog is a resource for SMEs who want to use cloud computing and Web 2.0 technologies.