5 Trends Driving Enterprise Video Adoption

Enterprise Video

How many videos have you watched today? Whether it is for entertainment or information, people are using video on a daily basis in their everyday lives. Businesses are capitalising on this fact and streaming video is emerging as a viable and reliable tool in business communications within organisations across all sectors.

Government agencies and educational bodies have made their own strides in the adoption of video technologies, but it is the corporate world that stands out as the leading pioneer, driving investment and use of streaming video that workers use to deliver productivity-oriented messages to both internal and external audiences to engage their workforce.

According to a recent report by Wainhouse Research there are five key marketplace trends driving this momentum in enterprise video adoption and setting the stage for continued expansion in corporate streaming technology investment. Here is a summary of what the five identified trends are:

1. Mobile

The BYOD trend continues unabated and employees want to use their mobile devices. Forward-looking companies are taking advantage of the fact that video is ubiquitous on tablets and smartphones and the result is that more businesses have already enabled video distribution to mobile devices and more are planning to implement this soon.

2. Employee Generated Content (EGC)

Once upon a time it took a lot of work, time and money to create a video, without any guarantee that the end product would be of great quality. Nowadays, almost anyone can create a video with a webcam and little else. More than half of the respondents of Wainhouse’s survey said they have access to a camera at their workspace that can capture video. It is easy to create and share videos at the workplace to communicate faster and better.

3. Engagement

Businesses are realising that video has the potential to create more connected and engaged employees. Video is interesting, draws the viewer in and can entertain and inform at the same time. Video is also a very personal, human medium to convey messages and this makes it easier for management to come across as more approachable and for users in general to feel involved and valued.

4. Integration

Many successful businesses are using other communications solutions to connect their employees and teams. An enterprise video platform that is able to integrate with those existing solutions can enrich and build out better ways for employees to learn and communicate in the enterprise.

5. Security

It is imperative that internal communication is secure. In the past, many video sharing options offered less than optimal security for companies. Now enterprise video platforms are developing robust and flexible security for an organisation’s sensitive video content.

Enterprise video providers must continue to innovate in everything from network and content security to viewership analytics and network management. In order to address the expectations of corporate users exploring expanded investments in video, solutions designed for the enterprise market must be both robust and flexible.

Martin Nurser, Vice President of Qumu EMEA, brings more than 25 years of enterprise and technology industry experience with emphasis on engineered systems and cloud technologies. He is a leading expert in channel and strategic alliance development and management, go-to-market planning, as well as market segmentation and business strategy formulation. Martin has held a variety of board level leadership roles, including Sales and Marketing, Product Development, Business Development, and Operations.