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Analysis / Ecommerce

6 Benefits Of Digital Marketing

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Digital marketing is something that is essential in any business these days, particularly in a world where millennials have lots of purchasing power. If it’s not something that you have incorporated in your overall business strategy as yet – you run the risk of being left behind. We have put together six benefits of digital marketing to give you an idea as to how important it is to implement this as part of your business. If you are looking to skill up on this – there are also some great full and part-time digital marketing courses at Red Academy that you may want to look at.

1. You can have global campaigns

The world of digital allows you to sell your product internationally and not just at a local level. With leaflets, and more traditional forms of advertising – this is something that couldn’t be done before. This gives you the opportunity to grow your business on a much wider scale than you would previously – and tap into markets that you may never have known existed. This in itself could be a game changer for your company. When you use digital marketing – it allows you to think bigger.

2. You are able to personalise your marketing campaigns

Personalised marketing is something that’s becoming incredibly important. This means that you need to make an effort to connect with your target market and ensure that your marketing campaigns are specific to that audience. You can use social media channels as well as your website to communicate your core values and culture. If you support a worthy cause – let your followers know on Facebook. If you have a new member of the team, then share that on LinkedIn. Digital marketing allows you to connect with people in a way you couldn’t before.

3. The results are measurable

Unlike if you put your brand or company up on a billboard, digital marketing is measurable in terms of results. You can use reporting systems such as Google Analytics to see hard data in terms of how well your campaign did. You can judge the number of clicks that went to your site, the amount of people it reached, and the action that the user took when they get there. You can also see other information such as the age group of the people viewing your content, the gender and even some of their interest groups too. This not only allows you to evaluate the success of your campaigns but to improve upon them.

4. It can enhance your business reputation

You can use your website, social media channels and 3 rd party websites to enhance your reputation. You can use video testimonials (this doesn’t need to cost a lot – there are some great video makers), and make sure that you encourage your clients to leave reviews on the likes of Facebook and Trustpilot. If there is some positive feedback, make sure that you share this with your fan base or following. It is important that you moderate this as best you can. If you do find that someone leaves a negative review, make sure that you respond to it quickly and answer their query as best you can.

5. Get ahead of the competition

There are so many great tools out there that will allow you to stay ahead of your competition. You can find out which keywords they are looking to target, what they are doing on their own social media channels – and even see how they are ranking for certain keywords and phrases. This allows you to take this into consideration when it comes to your own marketing campaigns and optimise accordingly. You can even put Google Alerts on them – which means you will be notified by Google should anything be updated on the search engine involving them.

6. It doesn’t need to cost a fortune

The thing about digital marketing is that it isn’t as expensive as you may think. Social media channels are free to use, and you can set budgets specific to your available spend. Due to the fact that the reporting tools are so sophisticated, it also allows you to make the most of the money that you do spend to target the people you need to. Often outlets such as LinkedIn and Google AdWords give you free credit to use on their platforms when you first sign up as a welcome gift – which is enough to give you a good start. If digital marketing is something that’s eluded you so far – hopefully reading these benefits will give you some idea as to how advantageous it can be to your business overall as well as some ideas as to how it can be incorporated.

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Christian Harris is editor and publisher of BCW. Christian has over 20 years’ publishing experience and in that time has contributed to most major IT magazines and Web sites in the UK. He launched BCW in 2009 as he felt there was a need for honest and personal commentary on a wide range of business computing issues. Christian has a BA (Hons) in Publishing from the London College of Communication.