As an e-commerce business, you can never underestimate the importance of emailing marketing. Whether you’re sending out promotional emails, weekly newsletters, exclusive content or whatever creative ideas you’ve had for your campaigns, you’ll already be well aware of the fact that it takes so much time and effort to get everything perfect.
But it has to be perfect, so it maximises your business’s opportunities so how can you save time in your day to day running. The answer; automating your email workflows. By automating your services and strategies, you can save yourself so much time doing everything individually, allow you to focus on what’s important. Here are six ways you can automate your emails today to start this process off straight away!
Are you currently sending out individual emails to all the people that sign up to your mailing list? Not only is this unprofessional, for example, if someone signed up in your sleep and you don’t send them an email until hours later, it’s also a complete waste of time, especially when you can very easily automate your emails, so they are sent automatically to your new subscribers.
Cart abandonment is one of the biggest problems that e-commerce stores face and securing these sales will be a huge boost to your income. But, how can you get in contact with these emails and get them to finalise their purchases Through email of course. It’s even possible to automate emails, so after a predetermined amount of time, if a customer still has things in their basket, your workflow will automatically send them a pre-designed email reminding them, perfect for reminding your customers and securing those all-important sales.
So, you’ve had a customer ordered and completed their purchase; they’ve had a great experience and been on their way. Why would you not want to maintain this relationship with a happy customer? “If you’ve got customers who have been inactive for a certain amount of time, it’s time to bring them back to your business using an automated email to remind them you exist and what’s new! You could even offer a juicy incentive, such as a discount code or voucher off their next purchase to really seal the deal.
When you go into a physical shop, and you’ve just made a purchase, what does the shop assistant say to you? If it’s a good store, they should say something along the lines of ‘thank you’ or come again soon’ or ‘I hope you have a good rest of your day’. This is providing your customer with the best and most attractive experience possible so why not implement the same strategy into your email marketing campaign. By setting up an email automation, so your customers receive an email after their purchase, possibly with their receipt or invoice, a simple thank you or money off for their next purchase can go a long way.
If you’ve got a product that has an expiry date, such as a short-life product, a magazine subscription or a product that needs repurchasing, such as washing powder or milk, why not automate a service where your customer is reminded that they need to buy? This is a great way to make sure that your customers always buy from you and seems like you’re providing the essential service of reminding a customer when they’re product is low.
If you haven’t heard of upselling before now, you’re in for a treat. This is where you set an automated email to enlighten customers of new and existing products that you have that directly relate to their previous purchases. This is a fantastic way to boost your bottom line, and it’s been proven time and time again that it’s easier to resell to a past customer that it is to find a new one.
As you can see, creating automated emails isn’t too difficult. Get creative with your email triggers and a whole new world of success awaits you and your e-commerce store.