Sometimes being small can give you an advantage when seeking to remain efficient or gain new custom, but there are other times when appearing to be larger than you are is wiser. So how does a small business create the illusion of being bigger?
1. Build Your Brand
Successful large companies realise the importance of having a world-class brand and making full use of it. Branding is so much more than your choice of corporate colours, typefaces or catchy slogan. Branding is best defined as the experience customers have when they interact with your business, so it extends to things like the way you dress and how you answer the phone or write an email. Your business might be small, but that doesn’t mean you should limit your ambitions. Having a brilliant brand can help you punch well above your weight.
2. Use A Car Service
When you really need to seal that deal, what better way to appear wildly successful, than to arrive at your business meeting or conference in a chauffeur driven executive car. Car services are not as expensive as one might think and they really do create the perfect executive image. You can travel to your meeting or to the airport with confidence and in style using a professional, reliable and punctual service. Any reputable firm will have a wealth of drivers with vast experience in the field who will take care of your every need. A treat for yourself as well as great business decision.
3. Create A Better Website
As a rule, big companies have good websites. Having the budget to commission a top agency helps, of course. When potential customers want to find out more about you, chances are they will look online, which is where you can come unstuck if your site looks like a DIY job, complete with gaudy colours, poorly chosen typefaces, terrible imagery or badly written copy. If you want to appear bigger, now could be the perfect time to improve your website or get a brand new one if you can afford it. You might be a small business, but there’s no reason you cannot have a website that makes a big impression – often for a fraction of the cost big business spends. While you’re at it, make sure your email address looks the part, too. Big businesses don’t normally use free webmail addresses for work emails.
4. Use A Virtual Receptionist
There’s nothing wrong with being the owner/manager of a one-person-band business, but having to take care of all tasks yourself isn’t ideal. Not having to answer phone calls you can’t convert into sales will save time and money. For a monthly fee you can have someone answer calls promptly and professionally, and then notify you by email or text. As well as freeing up your time, it will also create the perception of a bigger business with administrative staff.
5. Get A More Impressive Address
Including your address on your website could immediately show that yours is a home-based business. Even if not, potential customers can quickly search online to find your exact location, and if that’s in a residential area, they’ll work out that you’re a small home-based business. Paying for a PO Box address can provide a solution or you could rent a trading address. There’s nothing wrong with being a home-based business, but bigger companies aren’t usually operated from home.
6. Incorporate Your Business
Being a limited company can also make your business look bigger. Incorporation can be a quick, cheap and relatively easy task – it might even enable you to pay less tax and take more out of your business. Working out roughly whether you would be better off as a limited company is simple enough to do, although you should seek tailored advice from a qualified accountant before making definite plans to change the structure of your business.