Because of the growth of e-commerce, having a website is already considered a necessity for every business. A website can be used as a tool to promote products and services, reach out to potential customers, nurture professional relationships with existing buyers, and create a strong brand online. However, creating a website just for the sake of doing it doesn’t guarantee that your business will stay afloat and succeed in the long run; your website should be used as your business’ platform to convert online visitors to paying customers. As your conversion rates increase, your profit, brand visibility, and audience reach also increase.
There are many reasons why your business should prioritize increasing its conversion rates. For one, conversion rates can cut acquisition costs by getting more value from the users on your website. There are many ways on how you can improve your conversion rates, but generally, it involves consistently improving your website in order to provide a unique user experience.
If you want your conversion rates to skyrocket, make use of the following website design tips:
1. Have a clear value proposition
Every niche or industry in the business involves competition. No matter who your target audience is or what your business sells, expect that there will be several others businesses doing the same. To stand out from this competition, ensure that your website has a clear value proposition and that this is evidently seen on your website. If your business is focused on creating healthy relationships with employees or if you’re offering free shipping for first-time customers, highlight these in your website. What sets your business apart from the competition can influence a user’s buying decision. Your value proposition might even be the only thing a user is looking for.
2. Simplify your navigation
Sure, you might know how to get around your own website but can first-time users do the same? Can they easily walk through your website and take action? Can they determine which page they should visit for product brochures, contact information, or FAQs? A high-converting website is one that is aimed to guide users throughout the entire buying process. If you want them to make a purchase through your website, make it easy for them to reach the online checkout counter. If you’re having problems getting this done, opt to hire the best website builders. The market is full of professionals who can help you with this aspect.
3. Use a predictable layout
The overall experience of users are influenced by the things they see and navigate on your website. Too many information on one page or no product category in the brochure is enough to drive users away – and you don’t want that to happen, right? A conversion-driven website is one that uses a predictable layout. This means that your business’ phone number should be placed on the right top corner of the page and your logo on the top left. All call-to-action buttons should be visible, and the list of your services should be laid out in a horizontal manner. Never bombard your users with a complicated layout or theme. Less is always more when it comes to website design.
4. Reduce user clicks
You’d know how frustrating and time consuming it can be when you have to click on several items on a page just so you can get the information you want. Users expect that getting information from your website will only take about two minutes, but because of the number of ads, questions, and forms displayed on the screen, two minutes is not enough. Make sure that you don’t give this experience to your users. There should be little to zero interruptions whenever users are on your website. People don’t want to waste their time, so when they see that there are too many things required from them before they can do anything on your website, they’ll end up hitting the close button.
5. Magnify you call-to-action buttons
Call-to-action (CTA) buttons are the buttons that guide users on where to go on your website and landing pages. These buttons also play a significant role in your goal conversion. For your CTA buttons to serve its purpose, make sure that these stand out from your website. If you’re using a black and white image as a background, your CTA buttons should have contrasting colors. CTA buttons are useful for your conversion rates, but don’t overdo it. There should only be one CTA button on every page.
6. Ensure consistent branding
Consistency will always be key in business. If you’re consistent with how your business looks regardless of the medium used, it’ll be easier for users to remember your brand – and, yes, to make purchases from you. The same notion should also be followed when you’re designing your website. If your business logo uses black and white colors, ensure that the same colors are prevalent in your website as well. Font styles, colors, and image styles should also be uniform all throughout your website. You can also tap a website design company to take advantage of professional services. Their experience and expertise can guarantee that your website represents one brand.
7. Stay mobile and responsive
The advent of technology paved the way for users to have options on how they are going to access a website. While using a desktop computer is one of the oldest ways of doing it, more and more users are now accessing websites with their mobile phones and other handheld devices. Because of this trend, your website should have a responsive design and should be optimized for mobile. Your website should provide the same features and options regardless of the device used in accessing your website. Users are embracing technology, so should your website.
It’s a long way to go
While there are many strategies on how you can improve your website’s conversion rates, implementing all of these doesn’t guarantee positive results. In fact, applying every available strategy will only lead to half-baked attempts. The better option is to scout for several website design tips, narrow down which you think will work for your business, apply these components to your website, and evaluate to see if you’re actually getting the results you want. Don’t forget to make room for improvement.