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Analysis / Mobile

8 Tips For A Successful App

Mobile Apps

Mobile apps have become synonymous with modern innovation. Apps can be created to achieve many different business goals. Apps provide an irreplaceable link between you and your target audience and thus help you gain endear your brand and products to the audience. Here are some tips for a successful mobile app.

1. Avail it in multiple platforms

The essence of an app is to reach as many people as possible. If you launch your application on Android, do not forget the iOS users. Availing your application in both of these platforms will effectively guarantee you of an access to over 80% of total smartphone users.

2. Make it authentic

You must also make sure that your application is original. Users are quick to receive an app that is authentic and provides a unique service. Just like any other product, the success of applications is also down to the consumer perception. A good interface, flawless design and great performance will guarantee you of success.

3. Consider mobile app testing

One of the most vital things to do when you want your app to be a success is to avail it for testing. Mobile app testing is the surest way of detecting and eliminating any inherent flaws that might exist in the app. Removing these flaws ensures a better user experience and eventual success.

4. Get insights about the app usage

It is also vital to investigate how the app is doing in the market once it is launched. Data about users’ preferences, traffic sources and usage timeliness is crucial for charting your future strategy. By analysing this information, you will be in a better position to control your app’s success.

5. Avail it for free

While it might seem like an unreasonable move, availing your application for free in the market is a great strategy. The primary goal should be getting users on board and free apps do this amazingly well. You can monetise your application through advertisements and you also have an opportunity of availing a paid version of the app in future if it becomes successful.

6. Consider the smaller markets

It is often difficult to get enough users on your application if your target market is already sophisticated. Opting for markets that are usually not a priority can thus be a great strategy. If your application gets enough users in such markets, it will be much easier to expand into the more complex markets.

7. Allocate funds for marketing

Your app will have better chances of success if you will invest some money in promotion. Advertisements are the fastest way to reach users who do not know about your products. You should ensure that there are multiple methods of messaging when you are marketing your app. Even though it might be costly, marketing usually pays off in the long run.

8. Consider effective deep linking strategies

Finally, it is important to take a keen interest in the technical bits of the application. The linking strategies between applications and web pages are quite diverse. This is why special attention is required when creating deep linking tools in the app. Users should be able to access your application when necessary from any web page or complementary app.

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Andrew Cioffi is a marketing specialist and a writer. He lives with his wife and two children on the sunny shores of Australia, but dearly misses his home in the cold German north.