Mobile apps are no longer solely for big brand names and large corporations. Even mid sized businesses are now steadily adopting the mobile app trend; be it that small coffee shop at the corner or the ice-cream parlour down the street. These entrepreneurs have appreciated the importance of having your own dedicated mobile app in marketing their business.
People love social interactions. At the bus park, at a hotel reception, or at home, you will always find someone scrolling through their phones. In fact, it has been estimated that in the US a person spends more than 2 hours on their phone daily. While a mobile-friendly website is a good idea, having your own app for your businesses can greatly push through sales and increase customer engagement. It is imperative for you to keep abreast with the latest technology trends for your business to survive the stiff competition. With the right DIY app builder and proper planning, you can quickly take your marketing to the next level.
1. Increases Visibility To Customers At All Times
As a small business owner, sometimes it might be challenging to get noticed by customers. However, with a mobile app, your business can be exposed to numerous people who like using their phone wherever they are. Most smartphones users spend time interacting with mobile apps researching sectors such as food, health, travel and automotive.
2. Boost Brand Recognition
Your logo will be always visible on people’s mobile screen so they will always remember you when they need a product or service you offer. If your competitors have not yet adapted this strategy, you will be a step ahead. There is no need to set up an expensive billboard when you have a stylish and functional mobile app with likable features. In addition, you can add compelling text and action and actionable app graphics to increase more downloads.
3. Act As Marketing Tool
Your mobile app can be integrated with other social media sites like Facebook or Linkedin. That means just with a single click, your customers can easily share this app with their circle of network along with their experiences, giving you free publicity. You can also use this platform to inform your customers of upcoming events and special promotions.
4. Increase Customer Engagement
Since people are addicted to their mobile devices, they will likely appreciate a beautifully designed mobile app that helps them quickly find what they are looking for. There are high chances of these customers referring their friends and family to your business.
5. Value For Your Customers
Customers are now weary of all the immense amount of advertising bombarding us today. With a mobile app, you can make a true sincere connection with your customers and in turn they become a loyal customer. Moreover, if you have a loyalty reward program, you can make it digital using an app. When customers feel spoilt for choice, a reward program will nudge clients to your business, since they will be curious to see what you have to offer.
6. Boost Profit
When customers are happy with your services, sales automatically increases. If you launch a mobile app to complement your responsive website, you will boost sales. Domino’s Pizza is a living testimony to this. When they created their mobile app for ordering delivery, they saw a profit rise of 28% in the UK alone.
7. Reach Out To Younger Demographics
The younger generation is practically glued to their smartphones. The best way to reach millennials with your products and services is through a mobile app.
8. Mobile Payments
Mobile payment services allows businesses of all sizes to easily swipe credit cards and manage other transactions via a tablet or phone. This saves time and business can take payments on the go.
9. Prepare Now For The Future
Innovations will only go forward. Mobile apps prepares you for future tech enhancements that will probably be built on this platform.
The Last Word
It’s a high time small and mid-sized business owners stop shying away from using mobile apps. As discussed, adopting this trend can increase productivity, boost sales and increase customer interaction. All these are vital ways of making your business grow. As long as you have a functional website, you can make the shift and invite users to your mobile app.