Michael Norton is the managing director of PayPoint and is responsible for its business strategy, go-to-market offering and the launch of PayCash, a service which enables people to pay for goods online with cash. When he joined PayPoint in 2007 his initial role was International Director with a responsibility to extend PayPoint services into new markets with an initial focus on developing the business in Ireland and Romania. Having acquired Pay Store in Romania, a distributor of mobile air-time, Michael oversaw the establishment of PayPoint’s network of convenience retailers and the recruitment of utility bill payment clients in the country.