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Analysis / Ecommerce

A Guide To Selling On Amazon FBA


Amazon is a great marketplace for sellers, but it can be difficult knowing where and how to start selling there, especially in a competitive online world where you’re competing with giants. Fulfilment by Amazon (FBA) is a group of fulfilment solutions which empowers fast trade across Europe. By opting into FBA as a seller, Amazon will store, pick, pack, and deliver your products directly to buyers, eliminating significant hassle associated with selling.

This creates a fantastic opportunity for you to sell products, and considering most consumers shop online in today’s technological age, by utilising FBA you’ll be perfectly positioned for success. FBA allows you to generate more sales without investing in logistics, and can positively impact sellers of any scale.

To help you start selling on Amazon, I’ve created a simple step-by-step guide to using FBA effectively, which you’ll find highly convenient and suitable.

Sourcing Your Items

China is a great place to source products, since you can import great items at an affordable price. FBABee is a fantastic example, who offer a variety of sourcing solutions to increase your importing business, and facilitate the initial stages of the selling journey.

Creating An Amazon Seller Account

This is an easy process which simply requires filling in the necessary details. The one important decision to consider is whether you want to create a Professional or Individual account. If you intend to sell more than 40 items a month, choose a Professional account, otherwise select Individual.

The Professional account costs $40 per month, and the Individual account charges $1 per sale. After selecting your account type and choosing an appropriate login, you’ll be asked to provide the following information:

  • Seller Information
  • Charge Method
  • Identity Verification

As part of your seller information, select a ‘Display Name’ which draws attention to your shop, and indicates to the seller your area of expertise. After verifying your identity by text or phone call, your account will have been created.

Listing Items For Sale

Start by going to ‘Inventory’ and clicking ‘Add Product’.

You will then be prompted to search for your product by barcode, but you can also search by product name. Having selected your product, you’ll be taken to a screen to enter product information, where it’s important to include the following:

  • Price
  • Condition
  • Whether you want to ship the item yourself, or want Amazon to ship it for you

To help you establish a market share, list your product slightly lower than the lowest price available for that item on Amazon. This will increase the likelihood your item sells, and once you’ve built a reputation you can charge more based on your feedback score. Be as honest and descriptive as you can with regards to selling condition, since dishonesty will negatively impact long term sales.

Convert To Fulfilment By Amazon Items

Go to ‘Inventory’ and select ‘Manage Inventory’. There will be an ‘Actions’ drop down and option to ‘Change to Fulfilled by Amazon’. You will then be asked about two preferences: FBA Label Service and Stickerless, Commingled Inventory.

FBA Label Service is an important option if you want Amazon to put a label on your items for you, but with Stickerless, Commingled Inventory, Amazon might ship a matching unit from a different seller that’s located closer to the customer. This enhances customer service through fast shipping.

You’ll then be required to select ‘Convert Only’ or ‘Convert & Send Inventory’. The second option is preferred if you’re only selling one item, but the first option allows you to add more items before setting up shipping. Your item will now appear in ‘Amazon-Fulfilled Inventory’ under ‘Manage FBA Inventory’.

Creating A Shipping Plan

This is a simple process where you select either ‘Individual Products’ or ‘Case-packed products’. Chances are you’ll be selecting ‘Individual Products’, unless you’re sending a box with all the same exact item types in. You will then be prompted to add items:

To add all the items you want to sell, simply go through the same process as before. At the end, select ‘Add to an existing shipping plan’ rather than ‘Create a new shipping plan’, unless you have other intentions.

Ship Products To Amazon For FBA

Go to ‘Inventory’ > ‘Manage FBA Shipments’, then click ‘Continue with shipping plan’. Select how many units you’re sending, before selecting whether you want Amazon to prepare them or not. Once your shipment has been approved, the final step is to say how much your package weighs, before shipping the items as necessary.

They will then be available for purchase, and you can sit back and hope they sell. Popular items can expect to sell within a week or two, and once you have completed your first sale, you’ll feel confident with the process next time around.

I hope you have found this article informative, and are better equipped to sell on Amazon FBA. If you have any questions or would simply like to become part of the conversation, please comment below and kick-start the discussion.

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Nathan is the CEO and founder of eXthus, an internet marketing company which provides white hat link building services which deliver phenomenal results. Nathan is also a contributor to many major online publications, including Forbes, Huffington Post, Social Media Today, and other internet marketing blogs.