Achieving User Engagement With A Website

User Engagement

Engaging with the world over the internet can be a challenging task for businesses. Growing up in a world dominated by spam, scams, and advertisements, many people on the internet really aren’t very interested in engaging with companies or content that is trying to sell them something.

That doesn’t have to stop your business from engaging consumers over the internet, however. It just means that your content needs to be first about what they want, and second about what you want.

Making Your Website A Resource

One of the best ways to get people to share your website in social media and to post links on their blogs is to have truly useful, reliable content. Most businesses require a high level of expertise in something. Use that to create interesting infographics.

I’m not saying to give away your trade secrets, but we live in the age of internet arguments and self-education. If you are the website with the best bird and deer migration maps, your sporting goods store is going to get more attention and generate more interest than your boring competitor.

Give Your Guests A Voice

Don’t just use your company blog as an advertising platform. Just posting articles by yourself about how great you think you are isn’t the way to make customers feel like taking part. Share interesting and useful information that shows that your business is made of people, not corporate worker drones.

Sticking to the sporting goods example, you can do this by writing content about your own fishing experiences, maybe giving up some of your good fishing spots, and by inviting readers to submit their own stories for you to publish.

You can also hold contests for blog owners in your niche for opportunities to be featured on your website. Choose the best backpacking story or hunting advice article and award the blog owner with a link from your domain.

You could also create instructional or humorous YouTube videos, or challenge customers to make them, and post the best ones on your website. It’s a win/win. You get interesting content for your website, the user is actively engaged, and they get the internet fame they so desperately crave.

Create A Professional Website

Your website should be capable of complex tasks, and preferably mobile compatible. This won’t be helpful until you have content that people actually want to see and talk about, but it will make your content more effective. Building your website on a content management system like WordPress isn’t a good idea.

It’s easy to use and there are lots of plugins, but as a professional company who can hopefully afford someone who is PHP literate, you will be able to create more interesting and engaging features using something like Drupal. Not to mention the security. You don’t want visitors to come to your website to be greeted by a malware warning. No amount of cats is going to make having their credit card information stolen from your server better.

If you create an easily navigable website with engaging content that your customer base wants to see, where they feel like they have their own voice and can be part of the community, they will come, and they won’t want to leave.

Jared Whitehead

Jared Whitehead is an old hand at Web development and sandwich engineering. One of those is more relevant to the subject matter than the other, but they both define him. He likes to volunteer at the humane society and annoy his friends with pictures of cats.

  • Maxim Conil

    I agree using a Content Management System like WordPress is always the best option. Drupal is a good system but like a lot of other Open Source Software you need to be an expert in the field. We use a CMS named Centralpoint by Oxcyon. With this system we can turn almost any report or content that is appropriate for outside use to ecommerce. This was a good Idea and tool our team came up with for social media marketing on outliers.

    • Amber House

      Hi Max,

      We use Centralpoint by Oxcyon at my job. It is a real intuitive system. SharePoint had got way too costly for us. And WordPress could not handle some of the more complex situations to meet our needs. After calling up Oxcyon it was a smooth transfer.

      • Elise Deluca

        Centralpoint sounds pretty good but I really can’t understand the pricing on their website. I did notice it came out the box with a lot of modules. I just wish that it was a better way to understand the pricing. Our I.T. department told use that as soon as the free demo is setup we can get a swing at it to see if it is as good as you guys say, thank you for the post.

  • Chelsea Jarvis

    We
    had been hearing a lot about Centralpoint by Oxcyon but didn’t think too much
    of it until hearing Gartner’s report. SharePoint has been dominating the field
    with Microsoft new campaign of integrating products. It’s about time somebody
    like Gartner has seen through multi-solution software and made an introduction
    for a single solution UXP management system.

  • Carmen Burrell

    We
    didn’t go with Centralpoint in our RFP review (but wanted to), primarily because
    they didn’t have any visibility with Gartner (or other research firms). We went
    with Sharepoint, and are still wrestling with it. I suppose it is like the
    commercial ‘Could’ve had a V8. I knew these guys were going somewhere….oh well,
    too late