Adobe moves into social media metrics

With arrival of HTML5 Adobe’s prominence in the web arena has been challenged as the unique properties of Flash are no longer as unique. The PDF remains popular but could also become redundant with HTML5 advances and obviously aware of this Adobe are branching out. Branching out into the growing area of social media analytics.

Not a day goes by without another social media metrics tool being waved under our nose. It is one of the most competitive marketplaces about at present but with an established brand name and a decent product Adobe may well be able to take a slice of the multi-millions of pounds companies are keen to invest to know how much of a return they are getting for their investment in social media.

It aims to convert analysis of social media activity into a metric that can show the impact on brand and brand perception amongst its customers and public at large.

SocialAnalytics is currently in Beta testing but holds much hope for the Adobe Systems brand.

It forms part of Adobe’s Online Marketing Suite measuring social media networks, blogs, forums and the like. They appear to be rigorously testing it too with big names and social media leaders including Vodafone, MTV Networks and General Motors said to be among the beta-testers.

If all goes well during testing, the product is expected to be released in the second part of this year and could see Adobe once again becoming the tool every business wants to own.

What social metrics tools do you use? Would you invest more into a product produced by a trusted brand like Adobe?

Tim Fuell only joined the Webfusion team last year but having been a customer of the group for more than 10 years, he knew all about their success in the Web hosting field. After writing his Masters thesis on the threat of cybersquatting way back in 1998, he has seen the Internet grow beyond even his wildest dreams. A journalist for over 16 years and a qualified Solicitor, Tim is one of a team of bloggers in the Webfusion stable aiming to educate, inform and assist their online readership.