Advertising Standards Authority Increases Digital Remit

News today via the BBC and on the ASA website that the Advertising Authority will get new powers over online advertising and marketing statements (much of which is currently out of their remit).

This is important for you as according to the ASA website, it will cover “The remit will apply to all sectors and all businesses and organisations regardless of size.” So no excuses that you are just a sole trader or you just work on your own – it states it applies across the board. It also clearly calls out that it covers both your own website and other sites such as Twitter.

Key date to be aware of is 1st March 2011 when it comes into place (changes are from 1st September 2010 but there is a 6 month period which covers training and ensuring you are compliant) . Before then, the full details are on the site and it recommends you sign up for CAP Services to get information and training on how to ensure you stay compliant.

Key points the changes are for are further protection of children as more social networking is used, better protection for consumers as a whole to ensure that they are not being misled by claims on websites about products and services.

  • Adverts and other marketing communications on your own website and non paid for online spaces

More on this as more detail is available…

SHARETweet about this on TwitterShare on LinkedInShare on FacebookShare on Google+Pin on PinterestDigg thisShare on RedditShare on TumblrShare on StumbleUponEmail this to someone

Claire Chapman is a social media expert. Claire's journey into social media has been one that has built up over time. When she trained as a coach, she started connecting with people on different coaching niche membership sites and forums, and started finding that these were a great way to keep connected to the industry and peers, as well as spotting potential coaching opportunities. Since September 2009, Claire has also been working part time for Intendance in London, a full service Web firm who offers a complete range of Web & design services as their Social Media Specialist.