This is important for you as according to the ASA website, it will cover “The remit will apply to all sectors and all businesses and organisations regardless of size.” So no excuses that you are just a sole trader or you just work on your own – it states it applies across the board. It also clearly calls out that it covers both your own website and other sites such as Twitter.
Key date to be aware of is 1st March 2011 when it comes into place (changes are from 1st September 2010 but there is a 6 month period which covers training and ensuring you are compliant) . Before then, the full details are on the site and it recommends you sign up for CAP Services to get information and training on how to ensure you stay compliant.
Key points the changes are for are further protection of children as more social networking is used, better protection for consumers as a whole to ensure that they are not being misled by claims on websites about products and services.
- Adverts and other marketing communications on your own website and non paid for online spaces
More on this as more detail is available…