Amazon: a developer’s dream have been working at making the cloud ‘easy.’ The online retailer has a new set of developer tools that simplifies the everyday tasks when deploying cloud applications.

The Amazon Web Services (AWS) Elastic Beanstalk is what developers have dreamed of. “Developers don’t need to worry about the configuration required to set up their infrastructure on AWS,” said Adam Selipsky, vice president of AWS. “Customers can now choose to have as much automation or as much control as they wish.”

The Beanstalk automatically takes care of capacity provisioning, load balancing and application health monitoring – though solving this management burden does not solve the problem of IT heads being wary of cloud deployment as James Governor, a RedMonk analyst, believes. Developers though – they ‘love it.’

‘Amazon is great at automating things that are a pain,’ Governor said. Google and Microsoft may be wishing they had a simply remedy as AWS’s platform-as-a-service approach seriously rivals the App Engine for Business and the Azure Platform respectively.

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Chris Baker is the Global Sales and Marketing Director responsible for the expansion of Calsoft Enterprise Solutions internationally. Formerly co-owner of acquired business, Inatech, Chris has been responsible for developing and promoting the company’s position as a specialist in Oracle solutions within the global IT industry. Chris co-founded Inatech in November 2002 merging with Calsoft in 2008. In a career spanning 23 years, Chris has held influential positions at Accenture, Easams, and Marconi. He was a Member of the Oracle UK Consulting Board during his time at Oracle Corporation UK, where he spent 15 years. Chris has a Higher National Diploma in Computing Studies from Farnborough College with distinction.