Apple iPad Mini: Advantages For Business

Apple has been far ahead of the game in terms of technological advances for the past decade. Not that Windows and other tech companies are obsolete, but Apple has a market share that gives Bill Gates nightmares. One of its newest releases, the iPad Mini, isn’t only a big hit amongst the usual suspects, but businesspeople are also flocking to this device in droves.

With a 7.9-inch 1024×768 HD display, the iPad Mini is available for right around $300, making it a lot cheaper than the full-sized version. It’s a cross between an iPhone and iPad in terms of size, and its feature-rich format makes it a breeze to use for practically anything. It also has a powerful processor, detailed graphics, and a long battery life. But specs aside, what makes an iPad Mini so beneficial for business?

1. Easy and instant communication

An iPad Mini gives you an easy and convenient way to stay connected to your business and with your customers constantly. If you’re worried about how your brand is performing, you can log onto your site and update your page with ease. You always have the power to communicate your message literally at your fingertips. The Mini also allows you to connect to multiple emails and to read and write easily via its user-friendly platform.

2. On-the-go stat checking

The portability of the Mini is a feature that cannot be oversold. It’s so easy to carry with you no matter where you’re going, so checking in on one of your campaigns and browsing the analytics is very simplistic. Say that you’ve just launched some new mobile ads and want to check their effectiveness. With the Mini, you can tap into any available 4G network and check your analytics and make the necessary changes on the fly. This gives you instant access to your business, allowing you to tweak campaigns as they operate.

3. Video features

Nothing sells your message in this day and age of social media quite like a video, and you can shoot all the HD video you want with an iPad Mini. It’s also extremely easy to edit your videos and to launch them via the platform of your choice. Having a mobile device that can act as a camera is a big benefit for visual campaigns. You can give live-time updates and paint a colorful picture of your business while out to lunch.

4. Document creation

The apps you can get for the iPad Mini are endless (the same with every Apple i-device, of course), but that’s only half the benefit here. Having the right app is important, but with the large HD screen and the streamlined touch features, you can create and edit documents easily. Whether it’s for your own business or for your boss, you can do your work quickly and effectively.

Having a mobile device such as the iPad Mini will definitely come in handy for your business venture. Although only a few big benefits are listed above, the list could conceivably go on and on.

Since graduating from Leeds University in 1997, Eddie Yu has been involved in various Entrepreneurial activities throughout his career, and eventually having built up a part time business between 2001-2003, he went full time in 2004 with Lady Luck Media. Before then, he has worked for British Aerospace, FNX and Derivatech, where he consulted for top tier banks such as Bank of America, ABM Amro and Bank of China. Eddie firmly believes that with social entrepreneurship and technological advancements we can create a world without offices and impact climate change for the betterment of our planet.