AT&T lends a hand to extending critical business apps to mobile devices

AT&T just announced that it is offering a managed version of its Mobile Enterprise Application Platform (MEAP), which enables enterprises to offer applications across a range of devices, including PCs, smartphones and tablets.

For those interested, MEAPs address some of the difficulties of developing mobile software by managing the diversity of devices, networks and user groups at the time of deployment and throughout the mobile solution’s lifecycle, providing a long-term approach to deploying mobility.

Cross-platform or device considerations – specifically when you consider the fragmentation present across the mobile industry – is one of the big drivers behind using MEAPs.

For example, a company can use a MEAP to develop the mobile application once and deploy it to a variety of mobile devices (including smart phones, tablets, notebooks and ruggedized handhelds) with no changes to the underlying business logic. However, testing, customization and monitoring are still required.

According to Gartner, using a common mobility platform like a MEAP brings considerable savings and strategic advantages in this situation, especially with the Rule of Three:

1. Support three or more mobile applications
2. Support three or more mobile operating systems (OS)
3. Integrate with at least three back-end data sources

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Recognising a need in the fast growing mobile industry to provide the first truly affordable handset testing service, Faraz founded DeviceAnywhere in April 2003. Prior to launching DeviceAnywhere, Faraz was the Director of Solutions at Brience, a mobile WAP applications company, and a Technical Architect at KPMG Consulting. While employed with Brience, he experienced the difficulty and expense required to develop new mobile applications when teams often had to travel abroad to set up testing labs and independently purchase new handsets. The challenge facing the industry presented Faraz with the vision for founding DeviceAnywhere. Faraz has also held technical positions at Oracle, KLA Tencor and AMD. He holds a MS in Electrical Engineering from Stanford University and a BS in Electrical Engineering from the University of Texas at Austin. He is also the lead singer for a local rock band, Kaif.