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Chris Hickman is the Founder and CEO at Adficient with 15 years of experience in search marketing and conversion optimisation. Since 2006, he founded GetBackonGoogle.com, helping businesses and websites suspended in Adwords to Get Back on Google.

How To Recover From Google Search Penalties

So, your online business is chugging along fine. Your web traffic is at an all-time high and you’ve got a handle on search engine optimisation and content management thanks to that new SEO company you hired at a steal. Customers are pouring in. Everything looks great. Suddenly, your site traffic drops like stock prices on pumpkins after Halloween. What happened? Odds are, Google hit your site with a penalty or two. Traffic is everything to an online business. Ranking high on Google can mean millions to your company. Content marketers push forward with new SEO tactics in order to get onto that first page. However, some marketers and SEO companies try to do this by cheating. Google hates cheating and they will punish you for it. Google penalties can range from pushing your site down the rank...