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Chris writes about augmented and virtual reality, chatbots, digital business and where the miracle of technology will take us next.

Banking And Finance Trends Driven By Digital Wallets And Chatbots

Money, banking and associated customer support are all changing fast. Any business that trades needs to monitor and adopt these trends to keep customers coming, to use them to be more efficient in their own trade, and to keep the payments flowing. Several recent grim experiences showed how flaky traditional banking services are, and how digital money, new technology and challenger banks can take advantage. The recent TSB outage, a £200 million disaster is just the latest customer relations failure by a major bank. And, the growing refrain, of “there’s no such thing as free banking” suggests costs to the customer will start to rise soon. That’s as card and payment systems struggle to keep up with the load, and handling actual cash becomes a drag on the banks. Then there’s the queue for cust...

Lessons From Key Vertical Markets For Chatbots

New chatbots appear daily across a growing range of businesses and markets, but they are currently in “rock star” mode in a few key verticals. It is here that they demonstrate and provide major benefits and impact. Use the lessons from these verticals for your own chatbot business plans. The pace of chatbot growth and the ensuing hype continues at a rapid pace, making it easy to fall for the hype or misread the market. However, chatbots are making a massive impact in some key areas, and by understanding and following their trends, you will have a better grasp of how to launch your own. business bot Hospitality Welcomes Bots Leading the bot revolution is the hospitality and travel industry with hotels a natural environment for chatbots acting as a digital concierge. Chatbots are already tak...

8 Tips To Make Your Chatbot A Customer Success Story

Chatbots are here to stay, but once a business has built one, unlike a website, they shouldn’t stand still. Here are eight ways you can quickly make the chatbot better, to encourage repeated use from your customers, improve satisfaction and engagement, and make it a key part of your digital business. 1. The chatbot is just part of the customer experience Many businesses, especially startups, look to the chatbot as a way to farm off customer interaction to technology. This isn’t the right approach, the bot needs to be part of an all-around experience. At its simplest, that means if the bot can’t solve a problem it needs to bring it to a person’s attention, not bury the issue in a loop or result in an unsuccessful experience. Don’t be afraid to route chatbot issues to your team or customer s...

A Chatbot Personality Needs To Be Compatible With Your Customer

Recently, there has been much talk about building chatbots with personality. This is a key feature of the technology, making them accessible, memorable and approachable. However, the chatbot needs to be able to get on with the user who has a personality of their own, something that many businesses forget. Many brands spend great effort defining their consumers’ personalities, so the bot needs to be able to match up. Brands love to segment and define their audience. From the broad brushstrokes of ABC1s in media demographics to defining specific traits or personas such as “outgoing, self-assured and imaginative” – all good for brands that want lots of social media sharing and content creation, there are plenty of ways to do it. Some companies know their audience at a very personal leve...

5 Ways An App Can Help Your Business Today

Startups and fast-growing companies face a major challenge in the digital business era. There is great pressure for them to be present on social media, app stores and to use the latest technologies like chatbots and AI services. Apps remain one of the leading ways to create a permanent connection with customers, use these key points when it comes to pushing for an app in your business. 1. Useful apps are forever IT departments and developers will often argue over the best method to place your business services, products or information at the disposal of customers. Apps remain one of the most popular formats, with Statista data showing there are over close to 4 million apps on Google Play and 2 million on the App Store. Of those apps, figures show around a quarter are games, 10% are busines...

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