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Christopher Baldwin is Head of Marketing, Northern Europe at Selligent. With over 5 years’ global experience across agency and in-house organisations, Christopher is able to execute vision in demanding environments, having previously worked with NASDAQ, FTSE and pre-IPO brands such as Adobe, Reckitt Benckiser, Yahoo! and BMW. A results-driven, creative individual with expertise in delivering tactical projects ranging from Marketing Communications, Content Management, Branding and GTM Strategy. Christopher continues to drive tangible results and bottom-line revenue through innovative and consumer-centric marketing.

5 Reasons To Try Out AI-Powered Marketing For Yourself

Artificial Intelligence (AI) may still be associated with science fiction, but as the recent Blade Runner 2049 proves, it is increasingly emerging as a serious marketing tool. For the past decade, companies and marketers have been moving towards marketing automation and nowhere is that potential greater than in AI technology. Powerful new possibilities are emerging, allowing marketers to deliver more personal and relevant messaging at a greater scale, made possible by AI. Seven out of 10 marketing decision-makers are already implementing AI-powered technologies, or at least have concrete plans to do so (KRC Research). Amazingly, 55 per cent of marketers are certain that artificial intelligence will have a more radical transformative effect on the marketing industry than social media. In ma...

4 Mobile Metrics That Actually Matter

Mobile has become the one device consumers cannot do without. Whether we like it or not, our day to day lives are largely run through this one device – working, socialising, gaming and shopping – we are inseparable. It is therefore unsurprising that purchases made through smartphones are on the rise. In fact, a consumer spends about 2.42 hours a day on their smartphone, interacting with it approximately 2,617 times in one single day. Mobile devices have opened the door for an unprecedented level of access to the always connected consumer. This gives brands the opportunity to constantly engage with their target audience on a round-the-clock basis. Despite this, some marketers are still struggling to connect with this captive audience as they are failing to grasp the key mobile metrics that ...