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David Bishop is a business blogger from London, England.

The Future Of Bitcoin

When bitcoin was first created in 2009 nobody anticipated how powerful it would become. Most analysts predicted that it would collapse, and not even the optimists expected it to grow at such a rapid pace. Those who were “foolish” enough to invest early are now reaping the rewards. But even though bitcoin has defied the critics many times over, the future of the cryptocurrency is still hotly debated. While many analysts still believe that it will one day fail, the majority have changed their tone and are either predicting continued growth, or at the very least, sustained value. Bitcoin has been hitting milestone after milestone, and is now peaking at around $6500 per bitcoin (November 2017). However, according to CNBC presenter, Jim Cramer, the market cap is still yet to come and could exce...

5 Really Bad SEO Mistakes You Must Avoid

Whenever there’s a major Google update SEO forums turn ablaze with disgruntled search marketers wondering why their rankings have suddenly dropped. What’s most shocking, however, isn’t the penalty, but rather, why it was such a shock in the first place. Google may keep the exact perimeters of its algorithm a secret, but they’ve always been very clear about what search marketers shouldn’t do. Many companies use the phrase “ethical SEO” to promote themselves. Lose translation: we follow the rules. Unfortunately for buyers, following the rules comes at a cost (because quality comes at a cost). If you aren’t willing to put in the time or money to get it right from the outset, you don’t belong in the industry. If you’re making any of the following...

Why You Must Adequately Back Up Your Data

Imagine that soul-destroying feeling of losing a document you’ve been working on all morning – hours down the drain! Now multiply that feeling by 876581. That’s approximately how many hours there are in 100 years. Now imagine what it would be like to lose the entire 21st century. The phrase “soul destroying” seems somewhat tepid now, right? Data storage in the modern world is pretty terrible. A decade ago we were concerned that CDs and DVDs only had a lifespan of around forty years (although many dispute this); then we started using flash drives, which reduced that to around ten years; now we store our entire lives on our mobile devices, which we replace every 18 months. Humanity is making rapid tech advancements, but storage seems to be moving in the opposite direction. We are...

Robo Advisors Are Shaking Up The Personal Finance And Investment Sectors

Artificial intelligence is more than just a buzzword; it’s an inevitable reality. While robots might not walk, talk and live among us, through automation technology they are still making their way into our lives, streamlining everything from our day-to-day routines to our business activities. Robo advisors are the new craze in the world of personal finance and investment… Okay, the term might be misleading as they really have nothing to do with robots – at least not in the traditional sense. However, they certainly emphasise a direction of travel, one which demonstrates just how powerful automation technology is becoming. What Exactly Is A Robo Advisor? Robo advisors are online investment platforms designed to take clients through the investment process automatically, so that i...

Why Your Business Should Consider Accepting Cryptocurrencies

Nothing has shaken up the world of business quite like Bitcoin. Yet there’s still an air of intrigue surrounding this strange currency. While some predict it will overtake hard cash on a global scale, others see it as merely a fad, soon to collapse and lose prominence altogether. Regardless of which camp you fall into, the trend is simply too big to ignore. At present it’s difficult to use bitcoin on a commercial level; however, that doesn’t mean that it’s redundant. With more and more people using the Internet to conduct everyday transactions, diversifying has become paramount to survival in this globalised world. But aside from the long-term potential benefits, here are a few other reasons why you should incorporate bitcoin into your business model now. Reduced Pa...

5 Reasons Why Businesses Are Embracing Cryptocurrencies

We are currently at the start of a journey, one which could change the world of business forever. While cryptocurrencies have been around for many years, they have only recently gained widespread recognition. And now, with names like Richard Branson, Bill Gates and Elon Musk publicly endorsing them, people are starting to take notice. If you’re yet to jump on board with the bitcoin revolution and still don’t see the point of incorporating cryptocurrencies into your business model, perhaps the following points will change your mind. 1. Fraud Prevention It’s estimated that approximately one percent of all transactions end up in dispute due to chargebacks. While some of these requests are legitimate, many are fraudulent. Unfortunately, it can be difficult for businesses to p...

4 Reasons Why Your Business Should Invest In Corporate Videos

To remain a market leader in the cut-throat world of the Internet, you need to consider how you can tap into emerging technologies. Corporate videos are nothing new, but the growth of social media means the potential to reach new audiences through visual content has risen considerably during the last decade. Invest in corporate videos and evolve, or risk being left behind. 1. Increases Interest & Sales With increased interest comes increased sales. And corporate videos offer a great return of investment as they can generate constant interest. With print media, you’ll be lucky if someone reads the text before throwing it in the bin. Videos are stored in the digital world, meaning they continue to generate interest until you decide to take them down. In fact, research conducted by eMarke...

How To Choose The Right Interactive Touchscreen For Your Business

Research shows when you engage an audience they will take in more information and show a greater willingness to learn in the future. This is imperative in both student and workplace presentations. An interactive touchscreen may seem unnecessary; however they can be far more cost effective than projectors. And in today’s digital world, where everything is connected, they are much better for collaboration. So how do you find which is the correct one for your business? Here are some of the most important aspects to consider. Budget Begin by defining a reasonable budget. Before you do this, conduct some research into the available models and make sure you have a clear idea of the features you’ll need most. Divide them into lists of essentials and nice-to-haves. Make sure you get a device...

Business Basics: The Real Cost Of Energy Consumption

The day-to-day pressures of running a business can often mean matters regarding energy consumption are pushed onto the back burner. Simply put, for many business owners, improving the allusive carbon footprint often falls quite low on the list of priorities. That being said, with expert assistance behind you, enhanced energy efficiency can be achieved with nothing more than a phone call. After all, as society becomes progressively conscious of the implications of its ecological practices, opting to go green is becoming more and more important in the corporate sector. The Realities Of SME Energy Consumption According to a 2017 report compiled by The Federation of Small Businesses (FSB), 61 per cent of SMEs stated that energy was a significant cost to their business. In response, up to 40 pe...

Making Traditional Marketing Work in Today’s Internet Age

Many businesses put a lot of time and money into their digital marketing campaigns without considering the advantages of traditional marketing. But even in today’s digital age, not everyone uses the Internet and social media, particularly the older generation. Tapping into this forgotten demographic will help you reach a wider audience and could your online strategy. Here are some other reasons why you should consider investing in traditional marketing. It’s A Growing Industry Out-of-home marketing methods target people when they are away from home. Despite the exposure such techniques can generate, many businesses forgo using this type of strategy altogether. However, out-of-home marketing has been growing. In 2016 the industry was worth over $7.3 billion, growing by 4.6% sinc...

10 Ways To Achieve A Clearer, Cleaner Workspace

Clear space, clear mind. And clear minds always equate to improved performance in the workplace. While you may be of the opinion that putting your all into work is enough to drive results, research suggests that it may be time to invest in some office cleaning. And I don’t just mean cleaning in the “physical” sense, but also the digital. According to a study compiled by smallbusiness.co.uk, a clean place of work can have a myriad of positive benefits for both employers and employees. Results showed that the simple process of tidying boosted productivity by tackling four key areas: reducing sickness, boosting motivation and staff morale, constructing a fresh, clean company culture, reducing stress. Take things step-by-step, design a de-cluttering plan, and work your way through it. Be...

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