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Declan holds an MBA from Trinity College, Dublin. CEO of StitcherAds since 2014 Austin Texas. StitcherAds is a Adtech Facebook & Instagram Marketing Partner. It is the first SaaS social performance ads platform specifically designed for e-commerce companies to help them manage and optimise direct response ads on Facebook. The platform stitches together the retailer’s 1st party data with Facebook’s targeted reach at scale, enabling sophisticated spenders on DR to win more customers in 67% less time.

Retailers Need To Bridge The Gap Between Online And Offline

2017 was tough for retailers who faced the constant challenge of reducing costs and increasing efficiency whilst trying to stabilise in-store transactions and improve their online sales.  And with recent high profile store closures, retailers are now re-evaluating where their brick-and-mortar shops fits in a market where online continues to outperform.   That said, pundits are predicting that 2018 could be a better year for UK consumers as inflation is set to reduce and wages may start to rise. Less of a squeeze on consumers should be good news for retailers, but rising costs will continue to exert pressure on margins and force retailers to focus on cost reduction and operational efficiency even as demand starts to pick up. So why is there so much pressure on retailers?  Today we live in a...

Facebook’s Trip Consideration Objective: What You Need To Know

This week Facebook announced that its ad platform will now offer an optimisation option called Trip Consideration, which will target users who are in the early stages of considering a trip. The option rolls out as another addition to the options for travel advertisers, who also benefited from the launch of Dynamic Travel Ads in October of last year. Unlike Dynamic Travel Ads, which retarget site visitors, Trip Consideration aims to reach people identified to be in the initial stages of looking for a travel destination based on behaviours exhibited on Facebook or Instagram. This could help advertisers reach more travel-ready millennials, in particular. According to a GfK survey commissioned by Facebook, 68 percent of millennials found ideas for their most recent trip on Facebook, and 60 per...

Online Ads Are Killing Traditional Media: Here’s How Retailers Can Avoid Dying With It

Historically, the Internet’s ability to rapidly disseminate news has made newspapers and magazines obsolete, with the demise of print ads following suit. The rapid level of innovation in online advertising has accelerated the exposure of just how far behind print, TV, radio and other ‘offline’ channels are in relation to their ability to inform savvy customers’ buying journeys. However, it seems CMOs and budget holders have yet to grasp this reality, which raises certain burning questions: Do retailers realistically expect customers to trawl through pages of circulars, to listen to and watch ads for products they will never need or want? How do retailers retarget a customer with relevant products in a radio ad? How do they cross sell in a TV ad? How do they efficiently target 22 to 26-year...

How To Leverage In-Store Data On Facebook To Beat Amazon This Black Friday

Britons spent a record £5.8 billion over the four days between Black Friday and Cyber Monday 2016 – an increase of 15 percent on 2015, according to VoucherCodes and the Centre for Retail Research (CRR). Online retailers took approximately £2.8 billion of this – up 20 percent from £2.3 billion in 2015, according to the data. This year, Amazon has already started its daily deal offers, almost two weeks before the big day. However, analysts are now saying that this short-lived Black Friday shopping spree has evolved into a more extended period, as consumers learn to track prices and compare deals between retailers in the weeks leading up to Black Friday and the peak season.  Showroomers Vs Webroomers  So how are they doing this and how has consumer behaviour changed? What is impor...