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Emma is a digital marketer and blogger from Sydney. After getting a marketing degree she started working with Australian startups on business and marketing development. Emma writes for many relevant, industry related online publications and does a job of an Executive Editor at Bizzmark blog and a guest lecturer at Melbourne University. Interested in marketing, startups and latest business trends.

Best Practices For Startups Bidding On Government Projects

Today, the popularity of government contracting is rising at an astonishing pace. Therefore, winning a government project can be pretty intimidating for businesses of all shapes and sizes, especially startups. This is a complex process, requiring a lot of planning, hard work, and persistence. Even though there is no one-size-fits-all strategy that will help you bid on government projects successfully, here are a few universally applicable practices you might find useful. Know What Government Agencies To Target Not all government agencies look for companies like yours. Precisely because of this, you should take your time to identify your startup’s strengths and weaknesses and look for those agencies that may be interested in doing business with you. In other words, you should narrow down yo...

5 Top Tips To Ensure Your Business Expansion Goes As Planned

Business expansion is every young entrepreneur’s dream. Yet, there’s always a chance that even the most pleasant of dreams will quickly turn into a complete nightmare. Expanding too fast too soon will only break the bank and gain little in return. Patience is a virtue, after all. One must be certain that there’s an actual need for expansion as well as the funds and infrastructure to back it all up. This, however, takes careful planning and consideration, which is so often overlooked. Therefore, here are some of the best ways to ensure that your business expansion goes as planned, to help you rest easy at night. 1. Conduct Market Research Before making the first step, you need to make sure that there actually is a great demand for your products or services on the market. Otherwise, it would...

Top 5 E-Commerce Web Design Trends For 2018

Looking back, the year 2017 has been quite an interesting year overall, especially in the sphere of e-commerce web design. A lot of new trends have taken the internet by storm and are now widely used on many different websites in general. Consequently, these innovative web design strategies have seen an increase in website traffic and overall conversion rates. So far, it seems they’ve really paid off, but how popular will they still be next year? Judging by the current result, the answer is a lot. Therefore, let’s take a closer look at some of them, that are going to be the most relevant in the year 2018. 1. Mobile-Friendly Optimisation Let’s face it, today everyone’s on their mobile phones all the time, spending there much more time than in front of the computer, and why shouldn’t they be...

The Link Between Direct Marketing And Brand Positioning

The development of electronic messaging and the internet has completely changed the game for direct marketing and introduced new tools and options to capture customers’ attention. At first, all this abundance of channels that allowed salespeople and marketers to reach their target audiences directly and deliver their pitch seemed like only the sky was the limit. However, in time direct response marketing received some negative publicity due to the often unsolicited nature of certain promotional messages, and this led to establishing new regulations such as the Canadian Anti-Spam Regulation. Where does all this leave brand positioning and is there a link between these two concepts? Selling Or Brand Building? Direct response marketers claim that the purpose of any business, and subsequently ...

Top 4 Workplace Motivators To Boost Productivity

For a team of motivated, hard-working individuals, nothing stands in the way of peak productivity and inhibits the pursuit of company’ goals. Therefore, motivation is never to be taken for granted. Each and every person has different motivations and expectations regarding work. That is not to say that satisfying everyone is an insurmountable task. Work environment always has a profound impact on motivation, engagement, and productivity. 1. Money & More On Mind Studies have revealed that money is not the top work motivator. Then again, it is still one of the main driving forces, so underpaying your work would be a wrong move. So, a company must provide a fair salary and benefits in order to attract and retain a committed workforce. The financial aspect encompasses not only compensation ...