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Fabio Torlini is MD for WP Engine. Based in Tech City, his main role is helping WP Engine launch their services into Europe. With over 15 years’ experience in the hosting & cloud industry he has a thorough understanding of all aspects of IT B2B marketing, Branding, PR, Channel and Management. Most notably in his career, Fabio helped build Rackspace to what it has become today - a leader in the cloud industry with revenues of $1.5B.

Generation Z Lives Through Digital Experiences

Unlike their predecessors, who use the internet mainly to source information, 86 percent of Gen Z rely on the internet primarily for social media and entertainment, demonstrating a marked shift from “inform me” to “entertain me.”  Where prior generations saw function or utility, Gen Z sees fun, connection and emotion. For them, there is no “online” or “internet.” Gen Z doesn’t distinguish whether they are online, on an app, in a social network’s platform or walking around with their mobile phone. To this generation, the digital world is ubiquitous and blends seamlessly with the real world- they price shop in stores, they hang out with their loved ones while waiting online and they watch their favourite shows together with thousands of friends. The expectation is not just that the web will ...