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Greg Bohlen is Senior Director for Strategy & Digital at Appirio.

How The Emergence Of The Chief Worker Experience Officer Will Improve The Customer Experience

The customer is demanding a personalised experience that’s not only accessible, but functional. A failure to work with a customer-focused mentality can lead to a significant hit to a company’s bottom line. Businesses must prioritise how they manage and treat their internal staff in order to create competitive customer experiences. Recent research conducted by Forrester in partnership with Appirio found that business leaders are in broad agreement that engaged employees are far more likely to be productive and provide customers with a best-in-class experience. The question is, who responsible for monitoring the Worker Experience (WX) in a business, and ensuring employees are kept motivated? The same report uncovered vast disconnects when it comes to ownership of managing the Worker Experien...