Ian’s background and in digital marketing and advertising are fueling his success in driving adoption of Ensighten’s solutions worldwide. Ian started his career at Dun & Bradstreet Europe before working at Interpublic Group’s Draft Digital as Managing Director. After building his own premium publisher business which was acquired by major US ad network Burst Media in 2010 he joined blinkx PLC as Managing Director of European Operations. Ian most recently served as Chief Commercial Officer of London-based VisualDNA, where he was responsible for worldwide revenue and business strategy across four business units.
Technologists, marketers and business leaders should be well aware of the upcoming regulation that will soon dramatically change the way organisations managing customer data operate. Which means, in effect, just about every organisation doing business in the European Union should be well on their way to at least minimum compliance, if not a full embrace of the new customer-centric mode of business that the General Data Protection Regulation (GDPR) represents. Why? The regulation will be enforced from 25th May, 2018. In an ideal world, organisations will have made great strides towards understanding, compliance, and indeed, approval of the ways the EU is directing business of all types to collect, manage, govern (and even delete) customer data in a respectful and solicitous way. It should m...