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Jake Holyoak is a Senior Outreach Coordinator.

The Main Stages Of Marketing Your Restaurant

You want to make your restaurant popular with people — that’s all you desire. From a marketing perspective, there are a lot of factors that you must consider to ensure a successful campaign and this can be achieved through utilising a range of different platforms. In this article, we give you key ingredients for marketing your business. Unless you’re that community restaurant that can rely solely on word of mouth, it’s certain that you’ll need marketing to maintain and increase your customer base. Tell Your Customers Your Story The first step of marketing a business is to inform people of your story. Are you a family business that prides itself on serving the local community? Do you value farm-to-fork and promoting a sustainable business? Or do you simply serve the best burger in your regi...

Is Social Media Important For The Food And Drink Industry?

Social media platforms and influencers have massive authority in marketing. There are now approximately 3.2 billion global social media users, according to a report by We Are Social and Hootsuite, while a study by Adobe also discovered that UK users consume around 6.9 hours of online content a day. Similarly, there was an approximate 325% increase in Google searches for “influencer marketing” in 2017, as well as 230 new platforms and agencies focused on influencer marketing over the past two years. Clearly, what we see on our phone, tablets and laptops matters. But how does this trend towards online consumption affect British food and drink companies? And are pubs, cafes and restaurants across the country choosing to engage or disregard the influence of social media? What Do Those In Cater...