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James Maron is an author at SutiSoft. He shares his views on SaaS and cloud-based business management solutions.

5 Great Tips To Attract New Customers To Your Small Business

No customers, no business! Customers are the lifeline for every business. They act as a focal point in deciding the future of an enterprise. A strong and loyal customer base is important for businesses of all sizes to earn profits and to widen their reach. But businesses of today, especially small businesses, are facing challenges in finding new customers. Big businesses usually have all the resources to spend money on expensive marketing strategies to attract new clients. However, small businesses with a low marketing budget find it hard to acquire new customers. Here are some simple tips for small business owners to attract and retain new customers: 1. Analyse Your Business Strengths & Weaknesses In order to learn who your ideal customers are, you must thoroughly first analyse your b...

8 Ways Online Signature Software Can Help Your Business

A pretty handy tool that helps eliminate tedious and cumbersome paperwork, online signature software can help organisations in multiple ways. It is a tool that improves business process and ensures visibility and security. Here are eight things the software can do for you: 1. Speed Up Transactions Often, business transactions are slowed down because of the cumbersome paperwork that requires signatures from the prospects or clients. This is further compounded when clients are from a different location and cannot be present to make the signature in person. In such cases, organisations would have to send the documents by post which will then be signed and returned via post. Instead of this, which would slow down transactions, organisations can make signature software as part of their business...

7 Top Tips To Improve Talent Sourcing

In talent acquisition, one of the more important steps is sourcing. After all, the quality of candidates you hire depends on the larger pool, that is the sourced candidates. If this sourcing is not done effectively, organisations risk acquiring inconsistent and mediocre talent that neither fits the culture of the organisation nor helps it grow and be successful. For this reason, it is imperative that the right talent is sourced the right way. Here are some tips regarding the same: 1. Get The JD Right One of the biggest mistakes that happens in the interaction between the HR manager and the line manager is not getting the job description right. The right JD sets up the scene for sourcing of the right talent, and wrong JD risks bringing in square pegs for round holes. Therefore, both parties...