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Larry Augustin is chief executive officer of SugarCRM and is responsible for the company's strategic direction. Prior, he spent 5 years as an angel investor and advisor to early stage technology companies including JBoss (acquired by Red Hat), XenSource (acquired by Citrix), DeviceVM, Fonality, Hyperic, Pentaho, and SpringSource (acquired by VMWare). Larry holds Ph.D. and M.S. degrees in electrical engineering from Stanford University, and a B.S. in electrical engineering from the University of Notre Dame.

Top 5 CRM Trends For 2018

For many, CRM trends for the New Year seem pointless for three main reasons: long technology development cycles, the industry’s obsession with one or two big ideas over the course of multiple years, and journalists’ penchant for trends that are either too obvious or too outlandish to really drive value. But, thanks to some hyper-development in CRM (and tech in general) driven by AI, mobile and the cloud (as well as some less obvious drivers like GDPR, we’re finally seeing some interesting changes take shape and fuel new possibilities. Given this backdrop, here are some CRM trends that could actually be worth considering. 1. Relationship Intelligence Emerges As A Category Despite ongoing rumblings about AI and machine learning meshing with CRM software, we haven’t seen a lot come of the hyp...

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