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Laura-Jane Todd is a copywriter for Mediaworks, on behalf of The Jacobson Group.

The Impact Technology Has Had On The Way We Shop

What does the future hold for our shopping habits? Technology has had an enormous impact on how shopping patterns have changed throughout the years, but just how far will it continue? Research has shown that between the years 2015 and 2017, there was an 85% increase in search for footwear reviews — showing that buyers want to learn more before they buy. Habits before purchasing your product Search terms are becoming more specific according to Google, when people are shopping online. This is done to there being more specific search terms. Rising search terms between 2015 and 2017 included ‘kids light up shoes’ and ‘men’s Italian dress shoes’. This is possibly because we often know precisely what product we desire and are confident that our search will yield relevant results due to the vast ...