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Louise Richardson has been a copywriter at digital marketing agency, Mediaworks, since September 2017. After graduating with a degree in Media Production from University of Sunderland, Louise completed a post-graduate course in Magazine Journalism at PMA Media Training in London before becoming a freelance writer, where she wrote articles for multiple industries. Prior to her position at Mediaworks, Louise was a content writer at travel agency, Hays Travel, and digital marketing company, Visualsoft.

Where Should You Place Your Pull-Up Banner For Maximum ROI

Once they’re complete, many business owners and marketers need to consider where they will place their printed products. If you place a pull up banner in the wrong place, this could result in your ROI plummeting. The challenges of advertising aren’t restricted to design. From store window to trade show, read on for advice on maximising your marketing ROI with pull-up banner placement tips. To educate you on the best location to place your pull-up banner, we’ve explored the multiple locations available to you when you want to optimise your printed ad for maximum exposure and included a handy range of tips and tricks throughout. Making the most of your business location Your prospective clients may be feeling too busy to waste much time, which could cause an issue when it comes to them locat...

Top 9 Books To Read Before Launching Your UK Tech Startup

Ready to take your tech company to the next level? Knowledge is power in business, and in the rapidly evolving sector of technology, staying ahead is critical. If you’re eager to learn everything there is to know to ensure that your company keeps developing and improving, check out these insightful and motivational books. From how to create the optimum working environment for creative minds, to the world’s next consumer-changing trends, there’s a lot you don’t know yet about entrepreneurship and the tech industry… 1. ‘The Industries of the Future’ If you’re in tech and your business relies on being one step ahead, you need this book by Alec Ross. A New York Times bestseller, Ross delivers an extensive insight into your industry’s most important advances, from cybersecurity and ...

The Potential Gains Of Investment In Marketing

Google’s Car Purchasing UK Report in April 2017 revealed that the investment in direct mail and online display by car dealers in the UK hit £115.9 million in 2016 alone. Car manufacturers have a large marketing budget to use, but not all sectors have this. With online platforms on the rise, visibility in the digital world isn’t cheap. Is it worth the cost? Vindis, a Volkswagen dealership, has explored the matter further. The motor sector Google’s Drive To Decide Report, associated with TNS, reveals how potential car customers are turning more to the internet for information. Over 82% of the UK population aged 18 and over has access to the internet for personal reasons, 85% use smartphones and 65% choose a smartphone as their preferred device to access the internet. These ...