Home / Archives For Luke Adshead

Luke, originally from East London, studied English Literature and English Language at the University of Leicester before moving back to his home city and becoming a writer for various magazines and clients. He now loves writing about business related topics and doing anything creative.

SEO Tips For Novices

SEO stands for Search Engine Optimization, which is a way to reverse-engineer how a Search Engine (Google) works in order to rank higher in the Search Engine Results Page (SERPs). If you are an SEO novice, read our top tips on everything you need to know before you decide to hire someone to do your SEO services London. Page speed Google stated numerous times that page speed is an important factor and yet many webmasters choose not to optimize their websites for speed. Their goal is to deliver the searcher with precise results in the fastest way imaginable. It is certain that page speed (as a ranking factor) will become a major player in terms of a websites SEO in the next couple of years. Fast websites improve the user experience and it is a factor to encourage the visitor to come again. K...

How To Manage Your Sales Team Effectively

Being the manager of a sales team is difficult – it can be tough to get the right balance between inspiring top performance and overwhelming sales reps with unmanageable goals. Your success as a sales manager relies on your team’s capability to perform well, but it can often feel like their performance is out of your control. While, of course, it’s true to a degree that you can’t force talent into an untalented people, there are certain steps you can make use of that set your team up so that underperformers are more likely to shine. Read on if you need to some tips to make you employees successful: Encourage collaboration Back in the day, companies often thought it was useful to pit one salesperson against another. It is now understood that this is not the best meth...

Retail Market Research Tips For 2018

Effective businesses have widespread understanding of their clienteles and their competitors. Retail market research is the procedure of assembling data which will make you more conscious of how the individuals you wish to sell to will respond to your present or possible products and services. What Information Do You Need? Understanding market trends is imperative if your business is to make the most of its chances and stay competitive. You also need to appreciate your competitors and be conscious of what they are doing in order to forecast their next moves and exploit any weaknesses. Always make sure you understand your customers’ needs and understand your competitors. Utilise Customer Surveys Nothing quite beats asking your possible clienteles. Work out precisely what you need to know, a...

An Idiots Guide To GDPR

For anyone that doesn’t know what GDPR is, or for those of you that aren’t as tech-savvy as the computer whizzes that were bought up during the communication generation, this guide is for you. If you don’t know anything about data protection and struggle enough to tell your Instagram from your Facebook, your tweets from your GIFs and your arse from your elbow, you’ve probably never heard of GDPR and probably don’t care at this point in time. But before you decide to move on from this page and start Googling funny cat videos, let me tell you exactly what GDPR is and why it will affect you and the way your information is stored online. What Is GDPR? GDPR stands for General Data Protection Regulation, and it will change how businesses process and handle data, replacing the o...