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Marcus Turner Jones graduated in Economics from the University of Sheffield before pursuing a career as a Market Analyst in London.

How Managed Lync Can Improve Your Business Communication

Microsoft Lync is a unified communications solution that helps many businesses to improve their efficiencies and productivity levels. It combines instant messaging, video conferencing and desktop sharing across one server platform and comes bundled with Office 365 business subscriptions. Using Lync in your business is therefore a great way to improve the efficiency of communication across the company, but these can be further improved with managed Lync services from the likes of Redcentric and more. It can be worth considering managed Lync services for a variety of reasons. Improved Account Management Lync is an all-encompassing tool for communication, projects, contacts and so much more, that can greatly improve management and productivity. Rather than having many different technology and...

Rocking The Boat Of Social Media: Why Facebook’s Plight Is A Lesson For All Website Owners

April 2018 was the month where Facebook’s boat was rocked. It is difficult to imagine it ever sinking, but Mark Zuckerberg’s behemoth faced its first significant crisis in its 14-year history, as its failure to protect users’ data hit the headlines. Mr Zuckerberg faced congress to answer questions about how his business uses peoples’ personal data. This lead to an apology from the Facebook chief – the authenticity of which has since been called into question.  It was a stark warning to a multi-billion-pound company that couldn’t seem to step a foot wrong – at least nothing significant enough to markedly affect its market value. The reach of the potential misuse of data? Over 2 billion users’ social media profiles worldwide. Luckily for Mr Zuckerberg, Facebook has become intrins...

Will The BRIC Nations Eventually Supersede The Traditional Powerhouses?

Whisper it quietly, but there is a significant shift taking place in the global economic landscape. More specifically, a number of the world’s emerging economies are continuing to grow at an exponential rate, while outperforming traditional powerhouses including the U.S. the UK and Japan. At the head of this list is Brazil, Russia, India and China, who are often referred to as the BRIC block of nations and remain on course to become the dominant economic force by 2050. In this post, we’ll appraise the likely growth of these nations, while asking why they’re becoming increasingly influential in lucrative markets such as e-commerce. The Growth Of The BRIC Bloc In Numbers There’s no doubt that China is established as the dominant BRIC nation, with Goldman Sachs suggest...

4 Ways To Save On Business Computing

Whatever kind of business you are starting up, it’s likely that you’ll be in need of some technology to help support your venture. Today, having a business computer is an essential, whether you’re looking for a desktop PC, or a more portable option of a laptop. The type and number of computers that you’ll need will depend on the business that you’re running. For example, a home-based business may only need one computer, whilst those looking to open an office will likely need several to get started. For most start-ups, cutting costs is an important part of the process. Let me share my top tips for saving money on your business computing needs… 1. Buy Second Hand When it comes to getting a good computer for your business, you don’t have to go and break the bank on getting one brand new...

5 Print Marketing Mistakes You Should Avoid At All Costs

Print marketing remains a mainstay for many businesses and it is easy to find advice about print marketing. Here we will discuss the five print marketing mistakes you should avoid at all costs so that your print marketing campaign doesn’t fail. We’ll also provide advice on how to maximise the returns on your print marketing campaign when you do it right. 1. Busy, Busy, Busy Just as online content should not try to be all things to all people because then it won’t come up in context based searches, you cannot try to make your printed marketing materials include everything you may want to say. People will read print flyers talking about a grand opening of a store or glance at a coupon in the mail that features your top two entrees while the discount acts as a final incentive to come in. You ...

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