Home / Archives For Matthew Walker-Jones

Matthew is a writer specialising in marketing and business and has featured in a number of online publications. When he isn’t writing he can normally be found outdoors and is a keen cyclist.

5 Ways Colocation Data Centres Can Help Your Small Business

Running a business of any size is always a challenge and small and medium enterprises (SME’s) come with their own set of unique difficulties. According to data from the House of Commons, the allure of London’s economic stature means that over 1 million SMEs call the capital home as of 2016, but as everyone knows, space is an in-demand commodity that London based businesses pay a premium for. Every penny counts, particularly for SME’s with a modest budget, and in the data-driven world of today, solid IT infrastructure is crucial. Colocation is a great alternative data management solution with an abundance of colocation centres in London. No longer a luxury strictly for large multinationals, these data centres can help to improve performance and reduces costs in comparison ...

5 Cost Effective Ways To Promote Your Business

When it comes to promoting your business there are some cost effective options, so even if you have a smaller budget there are still things you can do to help raise brand awareness. Take a look at some ideas below to help you promote your business and raise your profile within your industry. 1. Social Media Social media is one of the most effective ways to promote your business and can help to reach out to customers quickly. You want to make sure you’re using the right platform to target the right people so consider where your audience is spending their time and make sure you utilise that platform. You can also use multiple tools, such as Hootsuite to help schedule and report on social activity so you can see what’s working and gather some feedback. Also engaging with your audience consist...