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Mike Carter is the Director of North west based digital agency Ixis. Ixis are Drupal specialists - and their dedication to only using Drupal means they focus on producing the very best sites.

Going Global: Multiple Websites, Singular Strategy

Online presence has become a vital component of nearly all modern marketing strategies. No matter what the scale, sector and scope of your organisation, you are very unlikely to be able to operate effectively without a website, an email marketing strategy or a social media channel or two. Maintaining a clear and consistent online presence is challenging enough for a small business, but for large organisations with a global presence it can become even more complicated. The web presence of large organisations is likely to spread across more than one website, and comprise different sites representing different global markets or different business strands. This diversity is essential in order to offer tailored content across regions and products or services; however, it presents some significa...

Bright Ideas: Ensuring Effective Digital Platforms In The Energy Sector

In a world increasingly focused on energy efficiency and customer choice, digital platforms as a means of delivering information have never been more important in the energy sector. There are a rich array of online tools used to dynamically communicate everything from energy usage in the home, to planned engineering works and potential disruption along the supply chain, to the relative costs of switching providers. In short, energy companies’ websites have become far, far more than just static online information sources – they are now the gateway to highly sophisticated digital portals and platforms. Managing these platforms is not always easy. As ever, the front-end priority always has to be getting the right information to the right users at the right time, while back-end priorities incl...

4 Key Areas To Consider To Truly Take Control Of Your Digital Presence

From nice-to-have to mission-critical, websites have come a long way over the past couple of decades. Now, no matter what sector you operate in a compelling web presence is likely to be non-negotiable. But what does this actually entail? What are the elements you need to prioritise in order to ensure your website supports and empowers your organisation, rather than acting as a drain on resources or simply an under-optimised asset? The aesthetics of your website – how it looks and feels to its visitors – are obviously paramount. Customers, service users, suppliers, partners, potential employees – whoever is browsing your website, first impressions count! Your site needs to look good and be easy to use – and the precise nuances of these qualities will vary depending on the industry you work ...