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Nathan has worked in website design, development, and internet marketing for more than decade. He helps businesses to grow their traffic through his company - eXthus, and regularly posts tips and advice on various internet marketing blogs.

Have You Outgrown Your Current Web Hosting Company?

Cheap, shared hosting is great when you have no traffic. Startups don’t have a high IT budget, and it’s tempting to go with cheap $5-per-month hosting, but you soon discover this is problematic when you start driving traffic to your website. You can’t customise server resources, and you could share a server with thousands of other webmasters. Shared hosting is adequate for a new startup, but here are the telltale signs that you’re outgrowing your current hosting solution. 1. Your website performance is unacceptable Visitors will wait a second or two for a website to load, but after too long they bounce from your website. Visitors expect a site to load within a couple of seconds; if it doesn’t, they will leave. You can use monitoring tools to assess a site’s performance and identify if it’s...

A Guide To Selling On Amazon FBA

Amazon is a great marketplace for sellers, but it can be difficult knowing where and how to start selling there, especially in a competitive online world where you’re competing with giants. Fulfilment by Amazon (FBA) is a group of fulfilment solutions which empowers fast trade across Europe. By opting into FBA as a seller, Amazon will store, pick, pack, and deliver your products directly to buyers, eliminating significant hassle associated with selling. This creates a fantastic opportunity for you to sell products, and considering most consumers shop online in today’s technological age, by utilising FBA you’ll be perfectly positioned for success. FBA allows you to generate more sales without investing in logistics, and can positively impact sellers of any scale. To help you start selling o...

6 Steps To Branding For Small Business Success

Marketing is critical to the success of any business, and it’s important to embrace a philosophy which effectively promotes your brand. A brand is essentially the image your company projects to the public (relevant to your target market), what you offer, and how you deliver on products and services. Effective branding creates a positive perception of your business, which ultimately drives results. Your goal is to create a cohesive image that aligns with your company goals, which should be consistent with your overall business objectives. As a small business, it’s important to understand branding is more than a logo, but is your holistic identity, and represents a tremendous opportunity for growth. Though logos, taglines, and visible elements on your website are crucial for luring prospecti...

Selling On Amazon With FBA: A Beginners Guide

Consumers spend more and more time on the internet in today’s technological age and are continuously choosing online retailers to buy their products. Amazon is positioned as an elite online retailer and its dominant presence is marked by its ability to fulfil orders efficiently and effectively, while offering various items in its catalogue. Selling stuff on Fulfilled By Amazon (FBA) is a great way to make some extra cash, and some are even fortunate enough to sell on the platform as a full-time job. FBA is a profitable way to start a business and the biggest advantage is you can be up and running in no time, plus be given assistance along the way. When you sell on Amazon it is a lot like starting your own online store, but better in many ways. One of the key benefits is you don’t have to m...

Using Online Marketing And Events To Generate Leads For Your Business

Targeted leads are obviously highly sought after, and very lucrative to any business; they are prospective customers who have shown an interest in the product or service which you offer. Finding new highly targeted leads is something that a lot of businesses find difficult, with many businesses hiring experts to help them with their lead generation. For most businesses, this is probably the best way to go about it, and there are websites such as CubeReviews who help rank lead providers, to make sure you get the ROI you’re looking for with the leads your experts provide. While hiring an expert to help with your lead generation is often the best bet for a most businesses – due to the time involved when you don’t already have connections in the industry – it’s still possible to find leads by ...

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