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Nick Rojas combines 20 years of experience working with and consulting for small to medium business and a passion for journalism to help readers grow. He writes about technology, marketing, and social media for the aspiring entrepreneur. When Nick is not sharing his expertise, he can be found spending time at the beach with his dog Presto.

10 Reasons To Accept Bitcoin On Your Site

Numerous cryptocurrencies have been making headlines ever since late 2017, with the soaring price of tokens like Bitcoin and Ethereum causing some financial analysts to treat the phenomenon as a sort of 21st century gold rush. However, some of most interesting conversations on cryptocurrencies are unrelated to investing in them. Instead, a growing number of businesses are considering the ramifications of accepting certain cryptocurrencies as valid forms of payment for goods and services. Chief among the contenders for the title of most popular crypto is Bitcoin, so it’s no surprise that it’s at the centre of this conversation. While some companies are hesitant to accept Bitcoin as a currency with sufficient staying power to merit its use on their websites, others are moving to embrace the ...

How Cryptocurrency ICOs Are Streamlining Funding For Startup Investors

Cryptocurrency is making its mark in startup investment, and startup investors and are leveraging Initial Coin Offerings (ICOs). Bitcoin (BTC) and other cryptocurrencies are continuing to increase in value and have become a mainstream currency. Initial coin offerings entice more and more startup investors looking to back the next tech unicorn with ICO cryptocurrency funding. Let’s take a closer look at ICOs and how startup founders and investors are leveraging them. What Are Initial Coin Offerings (ICOs)? Initial coin offerings have become strategic funding options for startup investors. It allows them to invest cryptocurrency instead of traditional funding options that give them equity in the startup. The rise of cryptocurrency popularity and value has made ICOs a more popular funding opt...

9 Amazing Ways How Mobile Apps Can Help Grow Your Business

Mobile apps are no longer solely for big brand names and large corporations. Even mid sized businesses are now steadily adopting the mobile app trend; be it that small coffee shop at the corner or the ice-cream parlour down the street. These entrepreneurs have appreciated the importance of having your own dedicated mobile app in marketing their business. People love social interactions. At the bus park, at a hotel reception, or at home, you will always find someone scrolling through their phones. In fact, it has been estimated that in the US a person spends more than 2 hours on their phone daily. While a mobile-friendly website is a good idea, having your own app for your businesses can greatly push through sales and increase customer engagement. It is imperative for you to keep abreast wi...

3 Reasons Why It’s Important To Integrate Social Media Into Business Apps

The business world has become entirely social. Even if the majority of businessmen and women aren’t sharing pictures of their dogs and loved ones on Facebook, the whole concept of sharing has become ingrained into our psyche at this point. Not taking advantage of this fact could be the downfall of your business app. If your customers and users expect it and it’s not available, not only could you miss out on the many advantages, but you could lose them in the long run to a competing app. There are many ways that social media integration can strengthen your business mobile app. Here’s three reasons how and why you need to look into implementing them: 1. One Structured Login System Many apps allow you to use a social media account on another platform to login. It’s much easier to remember you...

Top Digital Marketing Trends For 2018

It wasn’t long ago that Social Media and Search Engine Optimisation were the new trends to watch out for. Now we can’t imagine creating marketing plans without them. Digital marketing trends are evolving and changing to meet the new technology we use on a daily basis. With 2018 quickly approaching, here are some of the digital marketing trends to be mindful of in the upcoming year. Chatbots As A Conversions Driving Tool Expert marketers like Kim Garst are already raving about the next wave of AI driven marketing tools, aka Chatbots. These drive more responses than email marketing and are less invasive than an opt-in form. They have all the advantages of having a live spokesperson without the need to keep someone staffed at all times. There a many services which integrate with Facebook, a s...