Home / Archives For Paul Gordon

Paul has over 15 years’ experience in SEO and has a technical background in Web development and server administration. He currently works in the most competitive niches, offering technical SEO audits, link building, long-term SEO and consultancy.

How To Improve Communication When Managing A Project Remotely

Managing a successful project relies heavily on being able to communicate effectively with your team. You need to be able to quickly and effectively understand where your team is in regard to deadlines, be able to work through any problems which may arise and also be able to coherently make clear your aims and objectives throughout the project in order to ensure you meet deadlines and produce a successful final product. Project managing requires a high level of communication skill at the best of times as you will be required to work and communicate with a wide range of people from all walks of life. However, if you are managing a project remotely, communication suddenly becomes a much more important skill with a brand-new set of challenges. Remote project management may see you trying to o...

6 Essential Tips To Turbocharge Your Content Marketing In 2018

Content marketing is a fast-paced industry with trends and changes often dictated by outside forces. Let’s say Google decides to change their algorithm and suddenly, certain types of content rank higher than others. So content marketers need to adapt to this and focus their attention on what will now work. While there are dramatic shifts on the horizon, it is important to know both what the trends are for the coming year and what tools can help you manage them – without neglecting your evergreen stuff. Before we start looking at trends and tools, there’s the eternal question – is content marketing still important? According to Agency Inc and any number of SEO Experts, the answer is a resounding ‘yes’. 89% of B2B marketers and 86% of B2C marketers report that content marketing is key to inc...