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Qlik Director of Retail & Services Market Development, who helps retailers of all sizes realise the value and insights in their existing data. Paul's first Qlik app was built for the store employees, enabling them to have analytics at the point of operational decision.

Elongating The Christmas Shopping Headache

The Christmas period is the most important time for retailers, as consumers start building up their piles of Christmas gifts for friends and family. Once a period encompassing the present-buying period of December, through to the January sales, the Black Friday shopping weekend bonanza has made its way across the Atlantic and significantly elongated the festive season for British retailers too. Renowned for its heavy discounts, one-time deals and frenzied shoppers, Black Friday kick-starts shopping and the sales period far earlier, so retailers need to be on top of their game for considerably longer. Shaking Up Tradition Unsurprisingly, consumers have welcomed this new tradition with open arms as it gives them an opportunity to seize great discounts just when they’re doing their heaviest s...