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Robin Coles is a director at Inovretail, a retail intelligence company.

Recalculating The Stock Equation In Fashion Retail

As UK retailers face an increasingly complex and competitive trading environment, many are looking to leverage the insights generated from their own businesses to drive performance. With declining footfall on High Street – with shopper traffic levels in March and April declining by 4.8% across the two months, the lowest since the depths of the recession, according to the BRC – and Visa’s latest consumer spending index suggesting 2018 is on track for its worst performance since 2012, each conversion has never been as fiercely contended. The age-old ‘data as oil’ analogy won’t be lost on many UK businesses, with retailers understanding the benefits of using data – if properly extracted and appropriately channelled in a timely fashion – to fuel business success. Yet, with multiple data source...